Goodmail Sponsored Whitepapers and Reports

	Top e-Retailer Email Marketing Industry Report, Fall 2009 A New joint Goodmail-Email Data Source resdearch report focusing on Email Marketing tactics and Social Networking of the top e-retailers. As technology and services in email marketing expand, marketers are beginning to have more options than ever before. Email Data Source and Goodmail Systems recently conducted a study of the top Internet Retailer 100 e-retailers to see how these companies have adopted social networking in their email campaigns. Using data supplied by Email Data Source, the study looked at the growth in social network marketing and different techniques used in email campaigns by the top retailers, as well as new email marketing trends. With an average of 5,900 monthly email campaigns sent by the top 100 e-retailers, there are many of opportunities for e-retailers to enhance their email marketing efforts.

	Email Delivery Benchmarks, 2009Q1 A new Goodmail-Pivotal Veracity whitepaper focusing on email deliverability of B2C companies. Deliverability remains a major barrier to email marketing success. In 2008, fifty-two percent of marketers called deliverability one of their top five challenges. Recent data from Pivotal Veracity proves that their concern is justified. Actual delivery data on more than 300,000 campaigns sent by its clients in Q1 2009 found widespread junk folder placement and instances of missing or “black holed” i email. Five percent of messages ended up in the spam folder, with even more – 15 percent – completely unaccounted for; a 20 percent average delivery failure rate.

	The ROI of Rendering: Tactics To Improve Trust, Message Delivery And Email Effectiveness A Goodmail-sponsored report by JupiterResearch, a Forrester Research company. December 2008 Email delivery and the issues related to content not rendering continue to challenge marketers and the channel’s effectiveness. A little more than half of business-to-consumer (B2C) promotional marketers cite email deliverability as their top concern, and a quarter cite images not rendering in email as their fifth-biggest challenge. Online users have yet to embrace the remedies to this problem within their email client — just 45% have added senders to the address book, and far fewer (28%) turn images on in their email client. This study illuminates these challenges and reviews the value and impact of using paid accreditation as a means to optimize mailings. Additionally, this study provides an understanding of content development costs and the tactics to recoup those expenses; it also reviews the attributes that make up trust.

	Survey of Consumer Email Perceptions, with focus on spam, phishing and identity theft. A Goodmail sponsored survey of consumers. August 2007. Email marketers face increasing challenges trying to capture consumer’s attention in an increasingly crowded inbox. Most consumers report they receive between 21-50 emails a day and if they do not check their email everyday their mailbox can be packed with unwanted emails. Consumers report as a result unwanted email makes it hard to find the emails they actually want to read. They are increasingly cautious about the emails they open and are taking steps to avoid spam.