JupiterResearch Report Request

"The ROI of Rendering: Tactics To Improve Trust, Message Delivery And Email Effectiveness"

A new Goodmail-commissioned report by JupiterResearch, a Forrester Research company

Email delivery and the issues related to content not rendering continue to challenge marketers and the channel's effectiveness. A little more than half of business-to-consumer (B2C) promotional marketers cite email deliverability as their top concern, and a quarter cite images not rendering in email as their fifth-biggest challenge. Online users have yet to embrace the remedies to this problem within their email client - just 45% have added senders to the address book, and far fewer (28%) turn images on in their email client. This study illuminates these challenges and reviews the value and impact of using paid accreditation as a means to optimize mailings. Additionally, this study provides an understanding of content development costs and the tactics to recoup those expenses; it also reviews the attributes that make up trust.

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