Goodmail Case Studies

CertifiedEmail senders obtain trusted-class privileges, such as assured delivery, automatic rendering of links and images by default, and the unique Blue Trust Seal that tells users their email is legitimate. Case study data shows that these privileges provide an increase in email marketing metrics of 20% to 30%, resulting in return on investment (ROI) in excess of 300%.

DailyCandy
Industry: Media
Email: Newsletters

DailyCandy, a free daily email newsletter and website distributing 3 million subscriptions daily, is the insider’s guide to what’s hot, new, and undiscovered — from fashion and restaurant news to gadgets and travel.
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EducationDynamics
Industry: Education
Email: Marketing

EducationDynamics is higher education's leading marketing and information services company dedicated to helping institutions find, enroll and retain more students. EducationDynamics’ portfolio of network partners makes it the number one Internet site and premier provider of qualified prospective students for colleges and universities.
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The Internet Marketing Center
Industry: Business Services
Email: Marketing

The Internet Marketing Center (IMC) has led the field of online marketing since 1996, with online sales totaling $60 million. IMC develops resources and strategies that small and medium-sized online businesses can use to successfully market themselves on the Internet.
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The National Center For Missing & Exploited Children
Industry: Non-Profit
Email: Newsletter

The National Center for Missing & Exploited Children® helps prevent child abduction and sexual exploitation; finds missing children; and assists victims of abduction and sexual exploitation, their families, and the professionals who serve them.
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North American Membership Group
Industry: Clubs and Membership
Email: Marketing

Email is one of NAMG’s most effective marketing channels. They send informational newsletters, transactional (confirmation email and ebills) as well as promotional emails on behalf of a variety of advertisers to their club members. NAMG participated in a four week CertifiedEmail test and certified 50 percent of their email newsletter campaigns for the following clubs; Handyman Club of America, Cooking Club of America, Creative Home Arts Club, North American Fishing Club and North American Hunting Club.
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Overstock.com
Industry: Retail
Email: Marketing

Overstock.com, ranked the second fastest growing retailer in the U.S. by STORES Magazine (published by the National Retail Federation) and the only pure-play Internet retailer to make the top 10, is an online outlet that sells discounted name-brand inventory direct to consumers. Their deliverability was good, but their messages were often delivered without links and images. An extremely sophisticated direct marketer, Overstock.com was looking for a means of improving click-throughs, conversions, and total revenue generated per email.
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PETCO Animal Supplies, Inc.
Industry: Retail, Pet Supplies
Email: Marketing and Transactional

PETCO is a privately held, specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. In the fall of 2006, PETCO tested Goodmail Systems’ CertifiedEmail. The results were dramatic, including an increase of 38 percent for click-through rates.
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<PGATour.com
Industry: Sports & Entertainment
Email: Fan Announcements

Looking to liven up the inbox for millions of avid golf fans, PGATOUR.COM, part of Turner Sports and Entertainment Digital Network, leveraged Goodmail's CertifiedVideo service and their Email Service Provider, Datran Media, to deliver groundbreaking live, embedded streaming video within the body of the email. .
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StubHub!

Industry: Media and Entertainment
Email: Promotional / Marketing

StubHub! is the largest ticket marketplace in the world, based on sales. Acquired by eBay in 2007, StubHub! enables fans to buy and sell tickets at fair market value to a vast selection of sporting, concert, theater and other live entertainment events, including events that are "sold out."
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The Territory Ahead
Industry: Retail, Apparel
Email: Marketing and Promotional

The Territory Ahead is a premier multi-channel retailer that specializes in men’s and women’s casual clothing. Since The Territory Ahead first established their company in 1988, their mission has been to design and develop their clothing in-house, focusing on lifestyle rather than fashion trends. Through their direct mail catalogs, retail stores and website, they promote fun and adventure by blending compelling outdoor imagery, clever editorial and their own eclectic brand of men’s and women’s clothing.
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Time, Inc
Industry: Media
Email: Transactional

Time Inc. is the world's leading magazine publisher, with more than 150 titles read more than 300 million times worldwide each month. The company accounts for nearly a quarter of the total advertising revenues of U.S. consumer magazines.
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