Financial Services Solutions Overview

Close up of a dollar bill, focusing on word Trust

Security and Trust Trump All in Financial Services

Your financial services customers may have some risk tolerance in their investments, but they don’t want to gamble on the safety of their transactions. Whether they’re banking, borrowing, or investing, they demand the highest level of security available in all their financial dealings. Email is no exception. With Goodmail as your partner, your financial services company can guarantee safe, secure messages that inspire confidence in all your email communications. How do you know if Goodmail is right for you? Ask yourself these questions:

Do consumers trust the safety of your messages?

If your messages are secure, but your customers don’t know it, you haven’t gained much. Almost half of email marketers surveyed say that lack of consumer trust is a huge problem for them¹. Not so with Goodmail clients. Our blue ribbon trust icon sets your message apart as a secure communication that is absolutely unspoofable. When recipients see the CertifiedEmail icon in their inboxes, they know your message is coming from you and you alone.

When they open the message — and they will — seeing Goodmail’s trust icon in the security strip assures them once again. The security strip is the one place in a message that’s guaranteed fraud-free — proof-positive that the message is from you. In an uncertain world, increased trust translates to increased business. And that’s ROI you can count on.

Chart showing top three marketer future concerns

Chart showing marketer concern topics

Are your email messages completely secure?

If you can't answer this question with total confidence, you need CertifiedEmail — and you need it now. According to a 2008 Goodmail-commissioned survey by JupiterResearch, 53% of marketers are concerned about increased spam and phishing². And if marketers are concerned, you know their customers are worried, too. The proprietary, multi-layered security underlying every CertifiedEmail message guarantees that it cannot be tampered with while it’s in Goodmail’s custody — from the moment it’s sent, to the moment it lands in your customer’s inbox. You could say, Goodmail is the “Fort Knox of email security.”

Are spam blockers and filters stopping your messages dead in their tracks?

Because we have the most rigorous standards in the industry, CertifiedEmail messages are pre-approved by our many industry partners. They go around spam blockers and filters — not through them. Why does Goodmail get rock-star treatment? Our partners know — with 100% confidence — that CertifiedEmail messages are fully prescreened before they leave our virtual door.

Is it easy for consumers to see your brand images?

Branding builds trust. When ISPs and email partners block your images, they take away a powerfully persuasive tool that you’ve worked hard to create. But that’s not a problem when you use CertifiedEmail. ISPs and email providers know that your images can’t be phished or fooled with in any way.

With CertifiedEmail messages, your brand image shines through on opening — not so much as a single click away. Even links are safe in Goodmail messages. And that’s something consumers notice. Marketers using CertifiedEmail reported 28% higher conversion rates than the competition.³ Cause -> Effect -> Profit.

Are your customers still insisting on paper communications?

For many consumers, a fear of hacking keeps them relying on physical delivery of sensitive data. But that’s expensive (and environmentally unfriendly). How can you get them to switch to electronic statement delivery and account notices? It’s easy with CertifiedEmail.

Goodmail’s rock-solid security is built into every message. No one can tamper with your CertifiedEmail messages. Can your customers say the same about the statements in the mailbox at their door? Once they see the advantages, more and more will switch to electronic delivery, giving them security and saving you a whole lot of money.

Are you looking for a way to stand out from the crowd?

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CertifiedVideo demo

In this difficult economic climate, trust is more important than ever. Goodmail’s exciting, new CertifiedVideo gives you a platform right within your email messages for your company leaders to come out from behind their office walls. Let them show their faces — and gain customer confidence — by talking straight to consumers the second they open your message.

Or maybe you have a complicated new product offering that isn’t easy to explain in print. Don’t take the chance that difficult text will turn consumers off before you’ve won them over. Engage your customers with an easy-to-follow video explanation that plays as soon as they open your message.

The opportunities are virtually unlimited. Give your sales team the advantage of CertifiedVideo’s instant-play technology. It’s a whole lot better than crossing your fingers and hoping consumers will click on a link.

Goodmail Is the Difference

With CertifiedEmail and CertifiedVideo, your messages are welcomed by your customers. How does Goodmail do what no other provider can? Because we’re the leader in email technology, our ISP and email partners know with confidence that CertifiedEmail and CertifiedVideo messages are guaranteed safe. With our trust icon and security strip, consumers know that the messages they receive are from marketers they trust.

For more information

Ready to learn more? Contact us at (877) 650-6505 or via our inquiry form. For more information about CertifiedEmail, please see the CertifiedEmail Product Information page.