Tips for Video-in-Email Marketing

We've gotten requests from people interested in our new CertifiedVideo service to help them get going with video-in-email. Many companies don't do video in email currently and need help getting started, as it is a completely new animal, different from their traditional email.

We've compliled the following list of helpful articles to get you started with sending video-in-email. If you're interested in our CertifiedVideo service, please check out the CertifiedVideo page.

• 6 Areas of Video Marketing to Test, Hallie Mummert, editor-in-chief, Target Marketing
  No doubt you've gotten the message from the business media, research firms and colleagues that online video (and its kissing cousin, video advertising) is the next big thing in direct marketing. But just like with any other direct response vehicle, success with video marketing depends largely on execution—and that calls for testing...
• Video In Rich Media Ads More Likely To Lead Customers To Purchase, Laurie Sullivan, MediaPost's Online Media Daily
  Video in rich media ads can make or break a campaign. The DoubleClick benchmark study scheduled for release by Google Wednesday suggests that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad, such as images and simple animation Flash. The study, "The Brand Value of Rich Media and Video Ads," measures purchase intent, but not necessarily through the ad. Findings suggest that people who see a video in a rich media ad are more likely to make the purchase. Google commissioned the study because of the lack of information on how creative ad formats correspond and produce results for brands...