Qualifications to Send Certified Email

CertifiedEmail™’s purpose is to assure consumers that a message is from an entity they have an existing relationship with and that a message is authentic and safe to act upon. Therefore, only senders with the best email practices are accepted for CertifiedEmail accreditation. To become accredited for CertifiedEmail, a prospective sender must meet the following qualifications. There is a one-time non-refundable fee of $399 for accreditation, and the process takes about one week.

1. Only permission-based messages to existing members or customers is allowed; no prospecting, member acquisition campaigns, or any form of unsolicited email will be permitted
2. Senders must maintain very low compliant rates as judged by CertifiedEmail partner mailbox providers. Senders accepted for CertifiedEmail accreditation whose complaint rates rise above acceptable low thresholds will be placed on probation or, if the problem is not repaired, excluded from the program.
3. Be a commercial or non-profit entity with a private domain name.
4. Have established policies regarding opt-in strategies, unsubscription timeframes, use of suppression lists, etc. CertifiedEmail is strictly for senders with the best email practices.
5. Have one year of business history, as verified by a commercial identity verification service.
6. Have business headquarters located in the United States, Canada, or the United Kingdom.
7. If a non-profit organization, verify non-profit status as a 501(c)(3).
8. Have at least six months' history using a dedicated IP address to send messages.
9. Have a prior complaint threshold within the bounds established by Goodmail and partner ISPs.
10. Be able to comply with Goodmail's Acceptable Use and Security Policy. This includes the use of CertifiedEmail only for permission-based messages to existing members or customers; no prospecting or member acquisition campaigns are permitted.