How CertifiedEmail Works

The graphic and details illustrate how CertifiedEmail works. You can download a PDF version of this in the How CertifiedEmail works datasheet.

0. Accreditation (not shown) - CertifiedEmail is the most trusted class of email. To qualify as a CertifiedEmail sender, companies must have low complaint rates and follow email best practices. Accreditation takes about one week and costs a one-time fee of $399. Learn more about qualifications to send CertifiedEmail.
   
   
1. CertifiedEmail Imprinting - Goodmail applies CertifiedEmail tokens to your outbound email messages using our proprietary imprinting software. This software is built into three leading MTA platforms: Port25, Message Systems, Socketlabs, StrongMail and Tralix. If you use an Email Service Provider to send your email, please see our list of participating ESPs.
   
   
2. ISP Routing - Participating ISPs detect the token on incoming messages and automatically process CertifiedEmail differently from regular email, bypassing content and volume filters and delivering it directly to the recipient's inbox. Images and links are displayed and active by default.
   
   
3. CertifiedEmail Express lane – Only CertifiedEmail messages bypass ISP content, volume and spam filters, and get delivered directly to the mailbox at participating providers.
   
   
4. ISP Filtering - ISPs scrutinize regular email, including messages sent through whitelisting services, including — but not limited to — using content filters, volume filters, and spam filters that potentially prevent messages from reaching the recipient’s inbox.
   
   
5. Image and Link Blocking - In regular email, including messages sent using whitelisting services, providers block images and deactivate links by default. Only CertifiedEmail messages get delivered to the inbox with images visible and links active as soon as the recipient clicks open the message..
   
   
6. Delivery Confirmation - Because CertifiedEmail messages are imprinted with unique tokens, ISPs validate each token when the messages are delivered. Senders can then receive accurate delivery confirmation and reporting.
   
   *100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions.