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Want to know how CertifiedEmail stacks up against the competition? Take a look at the extensive array of features CertifiedEmail provides — and what the others do and don’t. Click “Show” to reveal more about each feature.
Click the feature name to the right to expand the definition of that item. For more information about a feature, please refer to the CertifiedEmail features and benefits page. Note: Features and benefits mentioned are available only through Goodmail’s CertifiedEmail partner ISPs and mailbox providers.
| CertifiedEmail | Authentication (DKIM, SenderID) | Deliverability Services | ISP Whitelists | ||||||||||||
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| Exclusive Inbox Labeling and Identification | |||||||||||||||
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Blue Trust Seal in the email inbox Only CertifiedEmail messages carry the Blue Trust Seal in the consumer’s inbox. This exclusive feature lets the recipient know your message is guaranteed-safe to open. *100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions. |
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Customized security strip with the Blue Trust Seal inside each message When consumers see our Blue Trust Seal in the security strip above your message, they’ll have confidence that your message is from you and you alone. This non-spoofable feature is available only with CertifiedEmail. While the security strip look and content varies by provider, the Blue Trust Seal appears in every message we help you send. It’s another exclusive feature from CertifiedEmail — and another way we’re restoring trust in email. *100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions. |
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| CertifiedEmail | Authentication (DKIM, SenderID) | Deliverability Services | ISP Whitelists | ||||||||||||
| Message and Content Filtering | |||||||||||||||
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One of the exclusive benefits of using CertifiedEmail is the ability to bypass ISP and mailbox provider content filters. That means you can send a message using any words you wish – even FREE!. With CertifiedEmail, you’re never blocked by an ISP’s or email provider’s secret content rules. You and your customers decide the content of the message, not spam filters. *100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions. |
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Send unlimited messages per hour Bulk email senders often get frustrated by ISPs’ and mailbox providers’ volume filters. CertifiedEmail goes around these throttling controls — not through them — allowing senders the freedom to send all that they can, as fast as they can. Throttling control is mostly determined by the sender’s reputation level. Because CertifiedEmail messages bypass ISP volume filters, you won’t have to invest precious resources on unpredictable and costly scoring improvement. *100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions. |
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Images visible and links active by default (no user interaction required) Only CertifiedEmail always renders images and makes links active (and clickable) by default as soon as the message is opened. Goodmail’s partner ISPs and email providers know with confidence that CertifiedEmail is safe — and so will your customers. *100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions.
With CertifiedEmail, our images are visible and are links active by default. |
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| CertifiedEmail | Authentication (DKIM, SenderID) | Deliverability Services | ISP Whitelists | ||||||||||||
| Message and Sender Integrity Assurance | |||||||||||||||
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To become a CertifiedEmail sender, fill out our application form and provide Goodmail with details about the email you send. We need to know the IP addresses of your mail servers and who your ESP is (if you use one). We’ll do a background check of your company. And we’ll check your reputation and verify the information you’ve provided. Once we’ve verified your information and determine that your reputation is within our acceptable limits, you may be accredited to send CertifiedEmail. For a list of some of the requirements to become accredited, visit the Qualifications page. Getting accredited is not automatic. Only the safest, most secure companies will join the ranks of CertifiedEmail senders. That’s why ISPs and email providers trust us so much. |
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One of the techniques to verify an email sender is to check the from address in the message, however only the domain name is checked in most systems. For example, if the "from address" of a message is "example@goodmailsystems.com", only the "goodmailsystems.com" would be verified and not the username (the part before the "@" sign). |
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Per-message, full sender address authentication CertifiedEmail message checking doesn’t stop at the domain name in the from address, we verify that each individual email has been authenticated and is secure. |
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Per-message, certification of legitimacy CertifiedEmail is the only solution that verifies both the legitimacy of the sender and of every individual email message they send. We verify senders through an extensive accreditation process. And Goodmail does real-time message verification on each and every CertifiedEmail message. Authentication standards alone simply can't do this, because this functionality is not within the scope of the standards. For example, the following excerpt is from the DKIM service overview, section 1.1 ("Scope"): By itself, a DKIM signature:
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Goodmail uses several techniques to maintain the security of our systems and the integrity of CertifiedEmail. Some of the techniques include requiring pre-registered "from addresses" to prevent spoofing, per-customer quotas, and access control mechanisms. |
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| CertifiedEmail | Authentication (DKIM, SenderID) | Deliverability Services | ISP Whitelists | ||||||||||||
| Supported by ISPs and mailbox providers | |||||||||||||||
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Supported by leading ISPs and mailbox providers CertifiedEmail messages are protected by contractual and SLA-based agreements between Goodmail and the ISP or mailbox provider. Because of these agreements, only Goodmail is able to offer the exclusive benefits mentioned throughout this page. Only Goodmail has these contractual agreements with all of these ISPs and mailbox providers:
*100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions.
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Dedicated infrastructure at ISPs and mailbox providers provides an expressway for your messages Only Goodmail has servers at the ISPs and mailbox providers. Messages identified as CertifiedEmail messages take a different route, a faster route to recipient mailboxes Only Goodmail has these contractual agreements with all of these ISPs and mailbox providers:
*100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions.
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| CertifiedEmail | Authentication (DKIM, SenderID) | Deliverability Services | ISP Whitelists | ||||||||||||
| Reporting | |||||||||||||||
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Real-time complaint monitoring and feedback One of the exclusive benefits of CertifiedEmail is the ability to receive real-time reputation information. If a consumer marks a message as spam, the ISP or mailbox provider records that information. Goodmail monitors the reputation scores for all senders and periodically notifies CertifiedEmail senders of changes in their status. If there's a problem, senders must take correct action or risk losing their accreditation to send CertifiedEmail. |
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One of the many exclusive benefits of CertifiedEmail is the ability to see per-message details about delivery with closed-loop information. Because of the special arrangements we have with our ISP and mailbox providers, CertifiedEmail messages get additional details, like, "not delivered because mailbox is full.” |
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Statistical delivery reporting With CertifiedEmail, you'll have access to reports that show complaint rates and delivery details for your campaigns as a whole. |
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| CertifiedEmail | Authentication (DKIM, SenderID) | Deliverability Services | ISP Whitelists | ||||||||||||
| Email Marketing Results | |||||||||||||||
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Assured delivery at our partner providers* Goodmail's strategic relationships with major ISPs and mailbox providers assures delivery of your CertifiedEmail messages.* Only Goodmail has these contractual agreements with all of these ISPs and mailbox providers:
*100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions.
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Improves deliverability to supporting ISPs and mailbox providers In one way or another, the services listed to the right can help you get your email delivered to supporting ISPs and mailbox providers. Yet, only Goodmail has strategic relationships and contractual agreements with all of the following ISPs and mailbox providers to assure delivery of CertifiedEmail messages to your customers’ inboxes:
*100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions.
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