BRONTO SOFTWARE JOINS GOODMAIL’S CERTIFIEDDOMAIN™ DOMAIN-BASED WHITELIST

Rapid Growth of CertifiedDomain List Signals Increasing Acceptance of Shift to Internet Domains for Email Reputation

MOUNTAIN VIEW, Calif. -- February 1, 2010 -- Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, today announced that email service provider Bronto Software has undergone Goodmail’s rigorous accreditation process for all sending domains, and the domains are now listed on Goodmail’s CertifiedDomain™ list, the email industry’s first domain-based whitelist of reputable email senders.

With CertifiedDomain, Goodmail is leading the industry shift from IP addresses to domain-level certification, filtering and reputation. In joining the CertifiedDomain list, Bronto Software is playing a leadership role in the future of the email marketing industry by helping to establish the enhanced domain-level service. Bronto Software provides web-based email marketing services to more than 3,500 organizations worldwide, and The American Business Awards recently recognized the company’s proactive approach to service with a Stevie Award for Best Customer Service Department.

“A domain-based approach to email reputation is an important step forward for our industry, and we’re very excited to establish this relationship with Goodmail,” said Chris Wheeler, director of deliverability at Bronto Software. “Accreditation through Goodmail and participation in the CertifiedDomain list delivers a tremendous benefit to our clients as a critical part of our continuing efforts to improve the success rate of their campaigns.”

Owners of internet domains listed on Goodmail’s CertifiedDomain list undergo a rigorous accreditation process. To determine whether a domain should be added to the list, Goodmail cross-references a domain’s reputation against a number of public and private databases and ascertains the adherence to email sending best practices. Goodmail continually adds and removes domains based on updated information acquired through its vast ecosystem.

“Since launching CertifiedDomain last month, we’ve received tremendous industry interest, and the number of companies joining the list is growing rapidly,” said Daniel Dreymann, president and co-founder of Goodmail. “The flood of well-known and reputable industry leaders like Bronto Software to the CertifiedDomain list is clear evidence of increasing momentum for domain-based certification.”

The basic CertifiedDomain list is publicly available for download at http://www.goodmail.com/certifieddomain.txt . To apply for inclusion on the CertifiedDomain list, please visit http://www.goodmail.com/products/certifieddomain . The fee for accreditation is US$399.

About Bronto Software

Bronto Software provides web-based email marketing services to online retailers and more than 3500 other organizations worldwide that see email marketing as a critical function of their business. Bronto's intuitive, enterprise-level software application is used by customers like Gander Mountain, Etsy, Duke University, Progress Energy, Cotton Inc., and Bigelow Tea. The American Business Awards recognized the company's proactive approach to service with a Stevie Award for Best Customer Service Department in 2009.

Media Contact for Bronto Software

Susan Wall
Vice President of Marketing
Bronto Software
susan@bronto.com
919-595-2459

About Goodmail Systems

Goodmail Systems is the creator of CertifiedEmail™, the industry standard for trusted-class email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, and embedded multi-dimensional applications like CertifiedVideo™ for streaming video, yielding measurable improvements in email effectiveness. CertifiedEmail has been adopted by many of the nation's top email mailbox providers and is in use by the very best commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Goodmail Media Contacts

Heather Haas, Goodmail PR
PR@GoodmailSystems.com