Increased Spam and Phishing Attacks Tops List of Email Marketer Challenges for 2009 – Even More than the Economy

Restoring Trust to Email Will Allay the Majority of Email Marketers’ Future Concerns

MOUNTAIN VIEW, Calif., January 27, 2009 — Increased spam and phishing attacks along with further email and image blocking by ISPs top the lists of marketer’s concerns for 2009, this according to a recent Goodmail-sponsored survey conducted by JupiterResearch.    

The survey asked 202 email marketers which challenges related to the success of their email marketing initiatives over the next twelve months most concerned them. Marketers cited “increased spam and phishing attacks” as the most pending anxiety, with 53 percent of respondents calling it a top concern in 2009, followed by “further email and image blocking by ISPs” (45%).

By comparison, survey respondents were less concerned about “slowing consumer spending” (40%); their ability to stay relevant with subscribers (27%), or securing adequate budget for their programs (16%). Only 11% feel that their email programs are threatened by “increased consumer preference for social and mobile communications.”
 
”It is telling that marketers are more concerned about challenges related to spam and phishing than they are about sour macroeconomic conditions,” said Peter Horan, CEO of Goodmail. “As a highly cost-effective and targeted means of communicating with customers, email is increasingly seen as the marketing department’s work-horse. But marketers also understand that in order to be effective, their emails must be reliably trusted, delivered and viewable to recipients. CertifiedEmail is their answer.”
CertifiedEmail is the ultimate solution for restoring trust in email. A blue ribbon envelope icon, unique to CertifiedEmail messages, lets recipients know that the email really is from the sender it appears to be from and can be trusted. CertifiedEmail is built directly into the recipient’s email application, with no downloads or plug-ins required. Available only to senders with the best email practices and consumer reputation, CertifiedEmail messages are also delivered directly to the inbox past content and volume filters with all links and images rendered by default.

Survey Methodology

In October 2008, Goodmail commissioned JupiterResearch to conduct a formal survey of email marketing executives. A total of 202 qualified marketers completed the survey.  Respondents received an email invitation to participate in the survey, with an attached URL linked to the Web-based survey form. As an incentive, respondents were awarded with frequent flyer points.  

 

About Goodmail Systems

Goodmail Systems is the creator of CertifiedEmail™, the industry standard for trusted-class email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, and embedded multi-dimensional applications like CertifiedVideo™ for streaming video, yielding measurable improvements in email effectiveness. CertifiedEmail has been adopted by many of the nation's top email mailbox providers and is in use by the very best commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

 

Goodmail Media Contacts

Heather Haas, Goodmail PR
PR@GoodmailSystems.com