Goodmail Systems to Address Online Threats and Email Best Practices at the Authentication and Online Trust Alliance Summit

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MOUNTAIN VIEW, Calif., May 28, 2008 - Goodmail Systems®, creator of CertifiedEmail™, the industry’s standard trusted class of email, today announced the company’s Chief Executive Officer, Peter Horan; Senior Vice President of Worldwide Sales and Marketing, David Atlas; Vice President of Worldwide Business Development, Charles Stiles; and Senior Director of Industry Relations, Jordan Cohen, will moderate and participate on five different sessions at the Authentication and Online Trust Alliance (AOTA) Summit, June 4-5, at the Westin Hotel in Seattle, Washington. Additional panelists participating in these sessions include executives from organizations such as National Geographic, NBC Universal, Washington Mutual, Go Daddy, ExactTarget, TRUSTe and the Cybercrime Task Force. The event’s sessions will educate attendees about ways to build trust in their email and online communications with customers, add value to their brands, as well as how to employ both proactive and reactive strategies to reduce incidences of email and online-based security threats.

Summit Session Details:

• Working with the Ecosystem – Best practices with ISPs & Registrars
  Charles Stiles, panelist, Wednesday, June 4, at 1:30 p.m. PST
  
  
• Building Trust in Email & Your Site – The Value to Your Brand
  Jordan Cohen, moderator, Wednesday, June 4, at 1:30 p.m. PST
  
  
• Online Banking – Don’t Let the Cybercriminals Force You Back Into a ‘Line’
  David Atlas, moderator, Wednesday, June 4, at 4:00 p.m. PST
  
  
• Brands Under Attack – Proactive Planning
  Peter Horan, panelist, Thursday, June 5, at 11:15 a.m. PST
  
  
• View from the Top: Insights and Visionaries – Top Action Items for the IT and Marketing Executives
  Peter Horan, panelist, Thursday, June 5, at 4:00 p.m. PST

Additionally, David Atlas and Jordan Cohen will serve as panelist and moderator, respectively, at the AOTA Email Deliverability and Trust Academy, being held Friday, June 6, at the same location.  This complementary educational event is designed to provide email senders with insights and practical guidance from leading marketers, ISPs and deliverability consultants to enhance their deliverability and performance to drive maximum results and ROI.

Academy Session Details:

• Role of Reputation and Accreditation (& Authentication): What happens when a good IP address goes bad – Can your email be trusted?
  David Atlas, panelist, Friday, June 6, at 9:30 a.m. PST
  
  
• Marketer Best Practices – Getting into the Inbox
  Jordan Cohen, moderator, Friday, June 6, at 10:30 a.m. PST

The AOTA Summit 2008, “Reaching the Tipping Point: Future of Online Trust,” is a two-day intensive program that includes sessions and tracks designed for IT and security professionals, as well as marketing and brand management executives.  Content includes case studies and best practices that will provide attendees with actionable advice on how to protect their brands, customers and infrastructures.   For more details  please visit: www.aotalliance.org/summit2008

 

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com