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What Goodmail is proposing is a sort of FedEx for email. The sender gets guaranteed delivery and the promise that it will stand out in the users mailbox. 
Ester Dyson | Journalist 
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Goodmail Systems to Moderate Panel on Email Deliverability at MediaPost’s Email Insider Summit

Panelists from LifeScript, Expedia and StrongMail to Discuss Ways to Assure Optimal Email Delivery

For More Information

MOUNTAIN VIEW, Calif., May 20, 2008 - Goodmail Systems®, creator of CertifiedEmail™, the industry’s standard trusted class of email, announced today that Senior Vice President of Worldwide Sales and Marketing David Atlas will moderate a panel discussion entitled, “Deliverability Secrets Unwrapped” on the opening day of MediaPost’s Email Insider Summit, May 21 – 24, at the South Seas Island Resort in Captiva Island, Florida. Jack Hogan, chief operating officer of Lifescript; Melinda Smith, operations manager for email marketing and communications at Expedia; and Spencer Kollas, director of deliver services at StrongMail, will discuss current issues, lessons and best practices in email deliverability. Direct and brand marketers who attend will learn ways to avoid having their email messages caught in junk folders, prevent links and images from being blocked and other ways to assure optimal delivery. Session Details:

Who:

  • Moderator:
    • David Atlas, senior vice president of worldwide sales and marketing, Goodmail Systems
  • Panelists:
    • Jack Hogan, chief operating officer, Lifescript
    • Melinda Smith, operations manager for email marketing communications, Expedia
    • Spencer Kollas, director of deliver services, StrongMail
  • What: Panel Discussion: "Deliverability Secrets Unwrapped"
  • Where: MediaPost’s Email Insider Summit, South Seas Island Resort in Captiva Island, Florida
  • When: Thursday, May 22, at 10:30 a.m. EDT

MediaPost’s Email Insider Summit is a gathering of the industry’s largest brands and brightest minds exchanging views and solutions on the current state of email marketing. The Summit is designed as a non-competitive forum to foster community building and networking between marketers, agency executives and email service providers. The gathering allows attendees to share and enhance their own solutions to improve email campaigns and the channel as a whole.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.


Media Contacts

Stephen Gilmore
Manning Selvage & Lee
Telephone: 212-468-4056
Email: stephen.gilmore@mslpr.com