Goodmail Systems to Join Panel Discussion About Deliverability at the Email Evolution Conference

Executives from Goodmail, Pivotal Veracity and StrongMail to Outline Best Practices for Avoiding Spam Filters and Ensuring Deliverability

MOUNTAIN VIEW, Calif., February 4th, 2008 - Goodmail Systems®, creator of CertifiedEmail™, the industry’s standard trusted class of email, today announced that Senior Vice President of Worldwide Sales and Marketing David Atlas will participate in a panel discussion entitled “Deliverability 101—What You Need to Know” during the Email Evolution Conference, February 12-13, 2008 at the Sheraton Hotel & Marina in San Diego. Michelle Eichner, COO and vice president of client development for Pivotal Veracity LLC, and Spencer Kollas, director of delivery services for StrongMail, will join Atlas to discuss the challenges associated with delivery and what email marketers should do to ensure their messages are being delivered. The panel will also discuss the top three myths associated with email delivery.

“The simple truth is that consumers can’t act on messages they don’t receive,” said Atlas. “Legitimate marketers need to recognize that the ISP's first responsibility is to their customers. While ISPs have made significant strides in the fight against spam, cybercriminals are deploying increasingly sophisticated methods to get their messages into the inbox. In return, ISPs will continue to evolve the methods they use to block those messages. For legitimate email marketers, ensuring deliverability will require a greater understanding of the necessary steps to avoid getting caught in the spam net. The best email marketers know that consistent delivery is essential to increasing trust, consumer engagement and ultimately, customer loyalty.”

Session Details

• Who: David Atlas, senior vice president of worldwide sales and marketing, Goodmail Systems Michelle Eichner, COO and vice president of client development, Pivotal Veracity Spencer Kollas, director of delivery services, StrongMail Moderator: Jack Hogan, COO, LifeScript
• What: Panel Discussion: "Deliverability 101--What You Need to Know"
• Where: Email Evolution Conference, Sheraton Hotel & Marina, San Diego
• When: Wednesday, February 13, 2008 at 11:00 a.m. Pacific time

 

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish messages which are real and sent from senders with whom they have a pre-existing relationship. Available to senders meeting strict standards for best email practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measureable improvements in email program effectiveness. CertifiedEmail has been adopted by seven of the nation’s top ten mailbox providers and 150 government agencies. It is supported in North America and the United Kingdom by a wide network of email platforms and service providers. For more information, please visit www.goodmailsystems.com.

Media Contacts

SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com