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Goodmail Systems’ Ken Hirschman to Present at Federal Trade Commission Spam Summit 2007
Email Legal Expert to Discuss Solutions for Protecting Consumers Against Fraudulent Email
MOUNTAIN VIEW, Calif., July 10, 2007 — Goodmail Systems, creator of CertifiedEmail™, the industry’s standard trusted class of email, today announced that Ken Hirschman, vice president of business development, will be presenting at the upcoming Federal Trade Commission (FTC) Spam Summit, "The Next Generation of Threats and Solutions,” held in Washington, DC from July 11-12, 2007. The two-day summit will bring together experts from the business, government, and technology sectors, consumer advocates, and academics to explore consumer protection issues surrounding spam, phishing, and malware.
An email best practices expert who testified before Congress regarding legislative efforts to combat spam, Hirschman will explore the challenges facing email authentication systems and outline best practices for restoring consumer trust in legitimate email communications.
About Ken Hirschman
Ken brings to Goodmail many years of experience in the email industry in a wide variety of areas including business development, legal compliance, legislative affairs and corporate development. Most recently as Vice President and General Counsel of Digital Impact, a leading provider of email marketing technology and services, Ken was instrumental in pioneering the development of online direct marketing best practices and privacy standards. Invited to testify before Congress regarding legislative efforts to combat spam, Ken has become a frequent public speaker and writer on topics affecting the online direct marketing industry, with a particular focus on CAN-SPAM compliance efforts by very large marketers.
About Goodmail Systems
Goodmail created and markets CertifiedEmail, a unique trusted class of email, to provide a safe and reliable means for consumers to identify authentic messages from legitimate volume senders. The CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that certify email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from national online retailers and financial senders show click-through rates and email business results (logins, sales) improved by up to 25 percent when using CertifiedEmail. CertifiedEmail is supported by seven leading mailbox providers in North America and the United Kingdom as well as a wide network of leading email platforms, security solutions, and email service providers. For more information, please visit www.goodmailsystems.com.
Media Contacts
SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com