AMERICAN RED CROSS TO PRESENT ON BENEFITS OF GOODMAIL SYSTEMS’ CERTIFIEDEMAIL AT AUTHENTICATION AND ONLINE TRUST ALLIANCE (AOTA) SUMMIT 2007
| WHAT: | The American Red Cross will present a case study on the successful results of deploying Goodmail Systems’ CertifiedEmail at the Authentication and Online Trust Alliance Summit 2007. The panel, “Build Trust, Boost Your Shopping Cart,” will discuss how third party accreditation solutions can improve email marketing metrics, simultaneously providing a positive return on investment for senders while creating a measure of protection against phishing for consumers. |
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| WHO: | Kimberly Reckner, lead technical liaison of online fundraising at the American Red Cross |
| WHEN: | Thursday, April 19, 2007 |
| WHERE: | Republic Ballroom #902 Boston Sheraton Boston, Mass. |
| WHY: | Goodmail Systems’ CertifiedEmail service is a class of trusted email that lets consumers know a message is authentic and from a legitimate sender, providing a vital measure of protection against phishing. Available as a premium delivery option for qualifying senders, CertifiedEmail provides an increase of 20 to 30 percent in email marketing metrics through 100 percent assured delivery of all messages, automatic rendering of links and images, and the inbox labeling of CertifiedEmail with a unique blue ribbon envelope icon. |
About Goodmail Systems
Goodmail Systems’ CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that vouchsafe email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from the largest email marketers and financial senders show click-through rates as much as 32 percent higher and email business results (logins, sales) improved by up to 30 percent. CertifiedEmail is supported by leading mailbox providers such as AOL and Yahoo! as well as a wide network of industry leading email platforms, security solutions, and email service providers. For more information, please visit www.goodmailsystems.com.Media Contacts
SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com