Acxiom Digital and Goodmail Systems Partner to Provide Secure and Effective Email Delivery for Marketers
Visual certification through CertifiedEmail allows Acxiom Digital clients to authenticate and differentiate email messages improving email marketing campaigns
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MOUNTAIN VIEW, CA and SAN MATEO, CA – August 22, 2007 - Acxiom® Corporation (Nasdaq: ACXM) (www.acxiom.com) today announced a partnership between Acxiom Digital, a leading provider of integrated digital marketing solutions for Global 2000 enterprise, and Goodmail Systems®, Inc., the creator of CertifiedEmail, which will provide qualifying Acxiom Digital clients with immediate access to Goodmail Systems’ CertifiedEmail offerings.
Under terms of the partnership, Acxiom Digital will become a CertifiedEmail Premier Provider. Those Acxiom Digital clients that meet Goodmail’s rigorous accreditation standards will be able to leverage CertifiedEmail’s authentication technologies to enhance the reach and effectiveness of their email marketing campaigns.
CertifiedEmail is a class of trusted email available to senders with the best email practices and the lowest complaint rates. Currently supported by seven of the nation’s top ten mailbox providers, CertifiedEmail improves email effectiveness by delivering messages specially marked with a unique blue ribbon envelope icon and assures that all email messages are delivered directly to consumers’ inboxes rather than being inadvertently routed to junk folders. Additionally, CertifiedEmail ensures that images and links are displayed properly and in full within email messages, allowing consumers to view graphic-rich email content – rather than it being blocked and restricted. The blue ribbon icon that appears on CertifiedEmail messages provides consumers validation that a message is coming from a trusted and legitimate source.
“Our joint offering with Goodmail is further validation of Acxiom Digital’s ongoing commitment to providing best-in-class integrated digital marketing technology and services to our clients,” said Kevin Johnson, leader of Acxiom Digital. “In an effort to protect their customers from spam, many mailbox providers have disabled email images and links by default. As a result, the functionality and value of legitimate email messages has been reduced. By offering Goodmail Certified Email, we will help clients restore full email functionality and increase its value to recipients and marketers.”
“Acxiom Digital provides industry-leading solutions to some of the world’s largest and best known companies,” said Daniel Dreymann, co-CEO of Goodmail. “CertifiedEmail assures customer communications are received as designed, marked as authentic and desired.”
“Acxiom Digital provides industry-leading solutions to some of the world’s largest and best known companies,” said Daniel Dreymann, co-CEO of Goodmail. “CertifiedEmail assures customer communications are received as designed, marked as authentic and desired.”
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, risk mitigation, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China. For more information, visit www.acxiom.com.
About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.
About Goodmail Systems
Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish messages which are real and sent from senders with whom they have a pre-existing relationship. Available to senders meeting strict standards for best email practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measureable improvements in email program effectiveness. CertifiedEmail has been adopted by seven of the nation’s top ten mailbox providers and 150 government agencies. It is supported in North America and the United Kingdom by a wide network of email platforms and service providers. For more information, please visit www.goodmailsystems.com.
Media Contacts
SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com