Goodmail Systems to Join Panel Discussion About Sender Reputation Management at the Email Insider Summit
Executives from Goodmail, Microsoft and Return Path to Outline Best Practices for Increasing Deliverability and Maintaining Marketing Reputation
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MOUNTAIN VIEW, Calif., December 4, 2007 - (BUSINESS WIRE)--Goodmail Systems®, creator of CertifiedEmail™, the industry’s standard trusted class of email, today announced that Vice President of Worldwide Business Development Charles Stiles will participate in a panel discussion entitled “Managing Your Sender Reputation: Tools, Tactics & Tricks to Avoid” during MediaPost’s Email Insider Summit, December 9-12, 2007 at the Stein Erickson Lodge in Park City, Utah. Craig Spiezle, director of online trust at Microsoft Corporation, and Michelle Pelletier, group manager of deliverability at Return Path, will join Stiles to discuss best practices for managing marketers’ reputations, including tools, resources to help manage vulnerability and strategies to ensure deliverability to recipients’ inboxes.
“The constant overflow of unwanted messages in consumers’ inboxes increases their frustration with email, while marketers are faced with the daunting task of delivering their messages and monitoring and maintaining their reputation,” said Stiles. “Excessive complaints, undeliverable mail and the presence of spam traps can quickly give marketers a bad email reputation and result in their email being delivered to a junk folder or blocked altwww.googleogether. Our panel will share real-life examples of how to manage your reputation, overcome common challenges and achieve inbox deliverability.”
Session Details
Who:
- Charles Stiles, Vice President of Worldwide Business Development, Goodmail Systems
- Craig Spiezle, Director of Online Trust, Microsoft Corporation
- Michelle Pelletier, Group Manager of Deliverability, Return Path
What: Panel Discussion: "Managing Your Sender Reputation: Tools, Tactics & Tricks to Avoid"
Where: Email Insider Summit, Stein Erickson Lodge, Park City, Utah
When: Monday, December 10 at 12:00 p.m. Mountain time
About Goodmail Systems
Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish messages which are real and sent from senders with whom they have a pre-existing relationship. Available to senders meeting strict standards for best email practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measureable improvements in email program effectiveness. CertifiedEmail has been adopted by seven of the nation’s top ten mailbox providers and 150 government agencies. It is supported in North America and the United Kingdom by a wide network of email platforms and service providers. For more information, please visit www.goodmailsystems.com.
Media Contacts
SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com