Goodmail Systems to Lead Panel Discussion About Increasing Consumer Trust in Email at DMA 07 Conference
Executives from Goodmail, Time Consumer Marketing and KeyBank to Outline Best Practices for Ensuring Deliverability and Promoting Trust in Email Through Authentication Processes
MOUNTAIN VIEW, Calif., October 8th, 2007 - Goodmail Systems®, creator of CertifiedEmail™, the industry’s standard trusted class of email, today announced that Senior Vice President David Atlas will lead a panel discussion entitled “Do Customers Trust Your Email? Differentiate Your Communications” during the DMA07 Conference & Exhibition, October 13-18, 2007 at McCormick Place West in Chicago. Ernie Vickroy, director of email marketing at Time Consumer Marketing, and Dan Tyrpak, online channel management at KeyBank, will join Atlas to discuss best practices for increasing consumer trust in email, including the importance of email authentication, the significance of visual symbols to help recipients identify legitimate messages and strategies to ensure intact deliverability.
“The overload of SPAM, phishing scams and other unwanted messages has escalated consumers’ frustration with email, and marketers are faced with the daunting task of delivering high-quality, impactful messages that reach the target audience without alienating customers,” said Atlas. “Marketers are continuously in search of ways to differentiate their emails, and our panel discussion will outline real-world strategies that have helped many organizations ensure deliverability while increasing consumer trust in email. Through stringent authentication processes and the use of visual symbols to help consumers easily identify legitimate messages, marketers can significantly increase the ROI of email campaigns and generate a higher customer response rate.”
Session Details
Who:
- David Atlas, Senior Vice President of Worldwide Sales and Marketing, Goodmail Systems
- Ernie Vickroy, Director of Email Marketing, Time Consumer Marketing
- Dan Tyrpak, Online Channel Management, KeyBank
What
- Panel Discussion: "Do Customers Trust Your Email? Differentiate Your Communications"
Where
- DMA07 Conference & Exhibition, McCormick Place West, Chicago
When
- Wednesday, October 17 at 9:00 a.m. Central time
About Goodmail Systems
Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish messages which are real and sent from senders with whom they have a pre-existing relationship. Available to senders meeting strict standards for best email practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measureable improvements in email program effectiveness. CertifiedEmail has been adopted by seven of the nation’s top ten mailbox providers and 150 government agencies. It is supported in North America and the United Kingdom by a wide network of email platforms and service providers. For more information, please visit www.goodmailsystems.com.
Media Contacts
SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com