Goodmail's CertifiedEmail Wins ClickZ Marketing Excellence "Email Innovation of the Year" Award

MOUNTAIN VIEW, Calif., Nov. 15, 2006 -- Goodmail Systems today announced that its CertifiedEmail service has won the ClickZ Marketing Excellence Award for "Email Innovation of the Year." CertifiedEmail provides a unique means of signaling email legitimacy and safety to recipients while providing accredited volume senders with trusted-class privileges including assured delivery and automatic rendering of links and images. Known for the blue-ribbon envelope indicating the arrival of a CertifiedEmail, the service was launched in May of this year with the support of major ISPs.

The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in the past year, moving the industry forward by providing brilliant examples of what can be accomplished. Winners and finalists were nominated and selected by ClickZ Network readers and editors in online voting.

"It's an honor for Goodmail to be recognized by industry experts, peers and users of CertifiedEmail," said Richard Gingras, CEO and co-founder of Goodmail Systems. "Our goal has been to restore trust between recipients and senders of volume email communications, be they banks, charitable organizations, or e-commerce companies. This award is a testament to CertifiedEmail's ability to simultaneously provide triple digit ROI to senders while protecting consumers from phishing scams and email fraud."

CertifiedEmail is Goodmail's service for restoring trust to email communications among volume email senders and their consumer recipients. Accredited senders with the best email practices can choose to send their customer communications and transactional messages via CertifiedEmail, which imprints a cryptographically-secure token on outgoing email messages. Participating ISPs and mailbox providers like AOL and Yahoo! assure delivery of those messages to the server-level inbox with links and images automatically rendered intact. Many ISPs today routinely disable links and images as a security precaution against phishing and other forms of email-based fraud. CertifiedEmail messages are clearly labeled with a unique blue-ribbon envelope trust icon signaling that a message is safe to read and act upon.

All winners of the 2006 ClickZ Marketing Excellence Awards can be found at http://www.clickz.com/showPage.html?page=3623677.

About Goodmail Systems

Goodmail Systems' CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that vouchsafe email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from the largest email marketers and financial senders show click-through rates as much as 32 percent higher and email business results (logins, sales) improved by up to 30 percent. CertifiedEmail is supported by leading mailbox providers such as AOL and Yahoo! as well as a wide network of industry leading email platforms, security solutions, and email service providers. For more information, please visit www.goodmailsystems.com.

Media Contacts

SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com