Goodmail Partners with National Consumers League to Educate Consumers on Email Fraud

PhishingInfo.org Advises Consumers: Email Senders Not Always Who They Claim to Be

MOUNTAIN VIEW, Calif., Oct. 20, 2006 -- It was announced today that the National Consumers League (NCL), the nation's oldest consumer advocacy organization, has partnered with Goodmail Systems to increase public awareness about email authentication and certification. Goodmail is the creator of CertifiedEmail, a class of email designed to help shield consumers from email fraud and phishing scams.

Online identity thieves frequently use emails pretending to be from banks or other trusted sources to trick consumers into providing their account numbers and other personal information, a practice called "phishing." How's a consumer to know whether the "sender" of an email is really who they say they are? New information at www.phishinginfo.org, an educational site run by the NCL, explains how technology can help protect consumers from potentially dangerous email messages.

"Email authentication technology confirms that the sender of an email really is who it claims to be," said Susan Grant, NCL vice president for public policy. "Internet Service Providers and mailbox providers that deliver emails to consumers can use this technology to make it easier for them to look for tell-tale signs of phishing. Suspicious messages can then be flagged with warnings, and those that are obviously phishing attempts can be kept from ever reaching consumers' inboxes."

"Email certification goes one step further by verifying not only the source of the message, but that the sender is a legitimate business that has permission to be emailing you," said Richard Gingras, chairman, CEO and co-founder of Goodmail Systems. "In order to have their email messages certified, companies must be checked by an independent third party. Emails which are certified can be trusted by consumers as both authentic and legitimate - that is, safe to read and respond to."

Visit www.phishinginfo.org and click on "How to Protect Yourself" for more information.

About National Consumer League

Founded in 1899, the National Consumers League is the nation's oldest consumer advocacy organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. The National Consumers League is a private, nonprofit advocacy group representing consumers on marketplace and workplace issues.

About Goodmail Systems

Goodmail Systems' CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that vouchsafe email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from the largest email marketers and financial senders show click-through rates as much as 32 percent higher and email business results (logins, sales) improved by up to 30 percent. CertifiedEmail is supported by leading mailbox providers such as AOL and Yahoo! as well as a wide network of industry leading email platforms, security solutions, and email service providers. For more information, please visit www.goodmailsystems.com.

Media Contacts

SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com