Goodmail CertifiedEmail Service Selected by The New York Times Company to Ensure Safe E-mail Delivery to Online Users

 

MOUNTAIN VIEW, Calif., -- November 7, 2005 -- Goodmail Systems(TM), creators of CertifiedEmail - a new class of e-mail to help shield consumers from spam, fraud and phishing, announced today that The New York Times Company is implementing the Goodmail CertifiedEmail service. The New York Times Company will utilize the service for users of its online properties including NYTimes.com, Boston.com and About.com. The Goodmail CertifiedEmail service identifies e-mail from accredited senders and assures delivery to the inboxes of AOL and Yahoo! customers where the e-mails will be labeled with a symbol indicating that they are safe to open.

Martin Nisenholtz, senior vice president of digital operations for The New York Times Company, said: "Our loyal online readers expect timely, secure e-mail alerts and newsletters from us. We are pleased to work with Goodmail in implementing its CertifiedEmail service to help us ensure that our readers receive timely and appropriate communications that are authentic and safe to open."

Every message sent through the Goodmail CertifiedEmail service is embedded with a cryptographically-secure token. These tokens must be detected by participating ISPs before they can be delivered to recipients' in-boxes identified with the CertifiedEmail symbol - a mark that indicates the message is from a trusted sender and can be opened with confidence. Goodmail's CertifiedEmail service improves the consumer e-mail experience, addresses the needs of legitimate senders, and enables mailbox providers with a secure platform to offer premium delivery services to qualified businesses that rely on e-mail to reach their customers.

"We are creating a new class of e-mail so that recipients can be assured that they're receiving safe e-mails from legitimate senders," said Richard Gingras, chairman and CEO of Goodmail Systems. "We are pleased to be able to help protect the valuable brands and reputations of companies like The New York Times Company in the event that its likeness is copied for illegal uses such as phishing scams and identity theft.

Availability of the Goodmail CertifiedEmail service through AOL and Yahoo! is expected in the coming months. AOL and Yahoo! Mail combined represent approximately 50% of the U.S. consumer email audience.

About The New York Times

The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, eight network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Goodmail Systems

Goodmail Systems is the creator of CertifiedEmail™, the industry’s standard class of email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of e-mail available that assures delivery of all opt-in e-mail messages to the inbox, with links and images automatically rendered intact, and embedded multi-dimensional applications like CertifiedVideo™ for streaming video, yielding measurable improvements in e-mail effectiveness. CertifiedEmail has been adopted by seven of the nation's top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Goodmail Systems is the creator of CertifiedEmail™, the industry’s standard class of email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of e-mail available that assures delivery of all opt-in e-mail messages to the inbox, with links and images automatically rendered intact, and embedded multi-dimensional applications like CertifiedVideo™ for streaming video, yielding measurable improvements in e-mail effectiveness. CertifiedEmail has been adopted by seven of the nation's top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

PR@GoodmailSystems.com and

Denise Vardakas
The Conversation Group
denise@theconversationgroup.com
+1-650-483-5083