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December 2009

  • 10 tips for new media execs
    Former IAB chief offers predictions and advice for thriving in the 2010 new media landscape.
    Peter Horan knows how to build a new media company. As a CEO and independent director, he’s had four profitable exits in the last five years including the sale of About.com to the New York Times for $410 million. He’s been CEO of IAC Media and Advertising, About.com, AllBusiness.com and, currently runs Goodmail Systems. Horan gave a keynote Friday at SDForum’s Business of New Media conference on 10 predictions and 10 “Ideas” for new media in 2010. He began with the obvious fact that Google is having a phenomenal year as old publishers like Conde Nast are imploding. Small content companies are running out of cash, while companies with no business models are getting $1 billion valuations. | Matt Bowman, VatorNews
  • Goodmail Launches Domain-Based Whitelist
    This is related to: CertifiedDomain
    E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam. The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring. Traditionally, e-mailers’ reputations—or their propensity to send unwanted messages—have been assessed for the most part by a combination of three metrics: the number of spam complaints they get, the number of spam traps they hit and the number of unknown users, or nonexistent addresses, they attempt to send mail to. | Ken Magill, Direct Magazine
  • Goodmail debuts CertifiedDomain whitelist
    This is related to: CertifiedDomain
    E-mail delivery firm Goodmail Systems has published its CertifiedDomain list, a whitelist of e-mail senders based on domain reputation. Travelocity, Kmart and The New York Times Co. are among the approximately 500 marketers on the list. Goodmail is introducing the service as the industry moves from IP to domain authentication mode for certifying e-mail authenticity for delivery. Marketers can pay Goodmail to send messages via CertifiedEmail. Once they are certified as compliant and following best practices, the platform can help senders get delivered through bypassing certain filters.| Dianna Dilworth, DM News
  • Goodmail Partnership Enables E-mail Video Chat
    This is related to: CertifiedVideo
    Goodmail Systems announced yesterday it has partnered with TommiMedia, to embed TommiMedia’s instant video chat technology in e-mails sent by companies using Goodmail’s CertifiedEmail—a program under which senders agree to abide by certain non-spamming practices and pay a fee to ensure their messages get delivered at participating ISPs with graphics intact. According to the two firms, TommiMedia’stechnology embedded in CertifiedEmail messages will enable marketers to include single-click access to sales representatives and support departments. The combination of TommiMedia’s platform with CertifiedEmail will also allow companies to include access to live webinars and webcasts in an emailed invitation, the two companies claimed. | Ken Magill, Direct Magazine
  • Goodmail and Turner Take a Swing with Email Video
    This is related to: CertifiedVideo
    Mike Rogers, a top executive at Goodmail Systems, began Tuesday speaking about the company's new product that allows video to be embedded in emails. Due to technical issues with Internet Service Providers (ISPs), marketers have been unable to send emails, where video is automatically streaming once opened. Goodmail's CertifiedVideo launched in April, and the company has run a test with Turner Sports with a recent PGA event. Turner sent emails alerting people that the tournament had started, and when recipients opened the message, they saw a live feed. . | David Goetzl, MediaPost

November 2009

  • Goodmail and Epostmarks to debut USPS postmarked e-mail
    This is related to: PostmarkedEmail
    Goodmail Systems and Epostmarks have introduced “Postmarked Email,” a platform that places US Postal Service Electronic Postmarks on Web messages via Goodmail's CertifiedEmail platform. The platform's goal is to further secure e-mails so that messages that typically rely on the security of the mail, such as transactional statements from banks or credit card information, can now be sent via e-mail. The platform will use CertifiedEmail's Blue Ribbon icon, as well as the USPS logo. The Postal Service will add the legal protections and enforcement capabilities of the agency to any electronic message using the platform. | Dianna Dilworth, DMNews
  • Media Alert: SDForum Presents the 4th Annual Business of New Media Event "Where's the Money?"
    Hear From Today's Innovators, Business Leaders, and Investors on Winning Business Models for Profitable New Media Companies (Goodmail's CEO, Peter Horan will be a speaker)
    SDForum, Silicon Valley's leading source of information and education in the technology community, today announced its fourth annual Business of New Media conference: "Where's the Money?" being held on December 11, 2009, from 8:15 a.m. - 5:00 p.m. PST at the Microsoft Conference Center in Mountain View, CA.
  • VC-Backed Co. Pushes Envelope With Postmarked Email Service
    This is related to: PostmarkedEmail
    With more people emailing and fewer people sending physical mail in recent years, the U.S. Postal Service is taking steps to move into the digital world – and using a venture-backed company to do so. Goodmail Systems Inc. has partnered with Epostmarks Inc. to launch a product, Postmarked Email, that has the approval and protection of the U.S. Postal Service. The deal will essentially make emails handled by this service the legal equivalent of physical mail. That’s important for businesses that are seeking to cut the costs of physical mail while also improving communication with customers and become more environmentally friendly. Goodmail, which has raised about $45 million from Bessemer Venture Partners, DCM, Emergence Capital Partners, Omidyar Network and Softbank Capital Partners, isn’t the only venture-backed company working with the postal service. Earth Class Mail Corp. covers different terrain - it doesn’t deal with email, but it provides users with access to their physical mail online. Earth Class Mail has raised more than $20 million from Ignition Partners, Alliance of Angels and Keiretsu Forum, according to VentureWire archives....Goodmail’s product could open the door to other start-ups seeking to capitalize on the reduction in physical mail delivery, which has seen the pieces of mail the U.S.P.S. handles drop from 216 billion in 2006 to about 203 billion in 2008. | Tomio Geron, Wall Street Journal
  • VentureBeat: We get a step closer to legally replacing snail mail [with email]
    This is related to: PostmarkedEmail
    We get a step closer to legally replacing snail mail – Goodmail Systems Inc. is partnering with Epostmarks Inc. to launch a product, Postmarked Email, that’s recognized and has the protection of the U.S. Postal Service. That will make emails handled by this service the legal equivalent of physical mail. This will help business cut costs associated with physical mail. | VentureBeat
  • US firms offered secure email service for electronic documents with US Postal Service protection
    This is related to: PostmarkedEmail
    US businesses are being offered a secure email service protected by the US Postal Service to send important electronic documents. Epostmarks has introduced Postmarked Email, which combines the protection of the US Postal Service and Goodmail's CertifiedEmail platform. Postmarked Email safeguards email messages using US Postal Service Electronic Postmark (EPM) technology, an auditable time and date stamping service that verifies the authenticity of electronically transmitted documents and files. The combination of Goodmail's CertifiedEmail and EPM provides legally compliant email messaging, being fully protected and guaranteed by the US Postal Service. Jason Curtis, CEO of Epostmarks, said, "By combining the legal strength and enforcement of the US Postal Service with Goodmail's CertifiedEmail platform, a new benchmark for trust has been established in email." Postmarked Email appears with CertifiedEmail's Blue Ribbon icon in a user's email inbox, and allows protected email to display the widely recognised US Postal Service eagle logo. Electronically tampering with USPS EPM protected email carries a similar legal penalty to tampering with traditional mail. | Document Management News
  • Times Are Changing for E-Mail Delivery
    E-mail delivery. I don't think any subject other than spam elicits so much discussion, articles, blog posts, and conference topics. If you're going to make money using e-mail as a channel, you have to get your message in front of people. The reason so much attention is paid to deliverability is that it's a "solvable" problem. | Bill McCloskey, CickZ

September 2009

  • Partner Release: Comcast Unveils Comprehensive "Constant Guard" Internet Security Program
    Announces Dedicated Customer Security Assurance Team
    Launches Proactive Service Notice for High-Speed Internet Customers Whose PCs May Be Infected by Bots
    Comcast Corporation, one of the nation`s leading providers of entertainment, information and communication products and services, announced today it has put the finishing touches on its comprehensive security program designed to help protect its high-speed Internet customers from bots, viruses and other online threats. Called "Constant Guard," the program is the culmination of a multi-year effort to assemble a dedicated team of security professionals, implement best-in-class security software and create a Security Web portal (www.comcast.net/security) of consumer resources to protect customers from increasingly sophisticated online security threats.
    Best in class technology deployed within the Comcast network and designed to help fight spam, phishing attacks and viruses. Partners include Bizanga, Cloudmark, Goodmail CertifiedEmail... | Comcast Release
  • Stupid Statement Watch: Umm, That’s Not True
    RPost, a company that offers proof-of-receipt technology for e-mail, is suing Goodmail, claiming the e-mail certification firm is infringing on RPost’s patents. While the merits of RPost’s patent-infringement claims will be up to the two parties and/or a judge to decide, the statement announcing the suit contained one wildly inaccurate claim. | Direct Magazine
  • What’s in a Retail E-Mail?
    A look at best practices
    This is related to: Goodmail / Email Data Source Email Marketing Industry Report
    With social media presence rapidly becoming a must for online retailers, Email Data Source and Goodmail Systems studied how often retailers were including social media marketing links in their e-mail campaigns. Large majorities of the top 100 companies according to Internet Retailer had a profile on Facebook (79%), Twitter (69%) or both (59%). Formerly hyped technologies such as blogs and RSS feeds were much less popular among these | eMarketer.com.
  • (Partner Release) Brightcove Accelerates Expansion of Global Partner Ecosystem

    This is related to: CertifiedVideo
    Brightcove Inc., the leading online video platform, today announced that the company’s global partner ecosystem, the Brightcove Alliance, has doubled in size in the past seven months to include more than 200 technology, distribution and solution providers. Brightcove today also unveiled several new Brightcove Alliance partner categories, including content management, transcoding, e-mail, content, and live, as well as a new training and certification program for solution providers. Source: Brightcove
  • (Partner Release) thePlatform Adds More Than 20 New Companies to Its Partner Program for Online Video
    This is related to: CertifiedVideo
    thePlatform, the leading white-label video management and publishing company, today announced that more than 20 new companies have recently joined thePlatform Framework, the company’s extensive partner program. The vast majority of these newly integrated partner solutions are currently in production or trial with customers of thePlatform. With today’s announcement, thePlatform’s open media publishing system (mps) now has an even broader menu of pre-integrated service and technology choices to serve the professional online video market.
  • Goodmail landed SkyMall
    The e-mail certification provider signed a six-month agreement after SkyMall ran a free trial in August. During eight A/B split tests, the in-flight cataloger saw open and click-through rates spike, said Shea Beck, online marketing manager, while not disclosing the CPM rate the two firms agreed upon. | ClickZ

July 2009

June 2009

  • Related Press Release
     
     
    Inbox Insider: Reputation is key to deliverability
    Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist. According to a new report by e-mail delivery services firm Goodmail Systems and ESP Pivotal Veracity, 20% of legitimate marketers' e-mail messages were routed to spam folders or blocked entirely in the first quarter of 2009. This is a striking number of e-mails not being delivered. And while the study found that 5% of these are recovered by consumers in the spam box, 15% remain lost. | Dianna Dilworth, DM News
  • Related Press Release
     
     
    Meet the New Slop, Same as the Old Slop
    About 20% of permission-based e-mails on average are treated by Internet service providers as spam, according to a new report by deliverability concerns Pivotal Veracity and Goodmail. Sound familiar? Well, it should. The number hasn’t significantly changed in years.According to this most recent report by Pivotal Veracity and Goodmail, 5% of e-mail messages in a study of Pivotal Veracity's eDelivery Tracker clients’ programs ended up in spam folders and 15% of the messages went unaccounted for, meaning they were probably blocked. What is more, these studies are probably painting a rosier picture of average e-mail deliverability than is probably the case among e-mail marketers overall because the marketers studied obviously care enough about deliverability to have hired firms to help them boost it. | Ken Magill, Direct Magazine

May 2009

  • Related Press Release
     
     
    Video in Email Boosts Click-Thru Rates 2-3x (Goodmail mentioned)
    This is related to: CertifiedVideo
    Incorporating video into emails — a simple enough concept that wasn't even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report. Streaming online video is among the most promising pupils of the interactive industry: it provides audiosensory stimulation while demanding a minimum from users, and opportunities for advertising around it are still being explored... Emerging certified video email delivery mechanisms, such as those provided by Goodmail Systems, also present new revenue opportunities for publishers seeking to expand video ad inventory to email. | MarketingVox
  • Related Press Release
     
     
    White Paper Reveals Successful Tips To Incorporate Video Into Email Marketing Campaigns (Goodmail partner release)
    10 Billion Videos Are Viewed Each Month: Getting a piece of the marketing action
    This is related to: CertifiedVideo
    Video has the power to engage customers far more than simple text or images, and when the content is educational or entertaining, it can become a viral marketing tool driving subscribers and ultimately sales. A new white paper from Gold Lasso reveals tips and technologies to help successfully reach the billions of US Internet users that watch online videos. The white paper describes the history of video in email, why embedding has been next to impossible, how marketers simulate video through links and images, and what’s on the horizon for true video embedding in email.Goodmail Systems, a partner of Gold Lasso’s, has CertifiedVideo™ platforms which enable qualified senders to incorporate rich video and audio content directly in email messaging, without additional mouse-clicks and pop-ups. CertifiedVideo™ supports streaming and progressive download of .swf, and .flv files, playable in Adobe® Flash® Player. | Gold Lasso
  • Related Press Release
     
     
    What a $275 CPM Ad Looks Like (Goodmail mentioned)
    This is related to: CertifiedVideo
    Thrillist, the email newsletter for dudes with almost 1 million subscribers, will start placing streaming video ads in its emails, via a partnership with email security firm Goodmail. Thrillist founder Ben Lerer tells us his company will sell the ads at a $275 CPM (cost per 1,000 impressions), or a slight premium from the $250 CPM he charges for standard sponsor emails. "We're not trying to make more money off video units," he says. "We just want to continue to find new ways to help our partners reach our guys." | Dan Frommer, The Silicon Valley Business Insider
  • Related Press Release
     
     
    Media Marketers Embrace Embedded Video In Email
    This is related to: CertifiedVideo
    Turner Broadcasting and Target have begun using a new service allowing them to insert video directly into promotional emails. When consumers click on a link, the video is ready to watch. The system, branded as CertifiedVideo and launched in mid-April, comes from Silicon Valley's Goodmail Systems and has obvious value to media companies like Turner. Turner is using it for its NBA TV network, while concert promoter Live Nation is expected to also be an early adopter to plug its acts... | David Goetzl, Media Daily News / MediaPost
  • Related Press Release
     
     
    Certified video email is on the horizon
    Subscription required to read entire report.
    This is related to: CertifiedVideo
    Leveraging its CertifiedEmail platform, Goodmail recently announced CertifiedVideo, which allows full streaming video to be incorporated into opt-in communications. AOL is the first ISP to accept CertifiedVideo, and Goodmail has lined up a number of charter clients for this offering including Country Music Television (CMT), Daily Candy, and Fox Digital. | David Daniels, Forrester Research
  • Online guys’ guide heads to the Hamptons (mention)
    This is related to: CertifiedVideo
    ...Thrillist is also looking to grow technologically. The company recently partnered with Mountain View, Calif.-based Goodmail Systems to develop video within its daily e-mails. Long considered the next frontier in e-mail marketing, video has been thwarted in the past by Internet service providers’ tendency to block suspicious-looking files. Though Goodmail has developed technology to work within security limitations, the service will only be available to AOL users at first, with other ISPs joining later. | Kira Bindrim, Crain's New York Business

April 2009

  • DKIM-based CertifiedEmail SDK
    Goodmail Systems released the first DKIM-based CertifiedEmail software development kit (SDK). DKIM is an emerging cryptography-based standard for email authentication that enables email receivers to verify what internet domain is responsible for a message. CertifiedEmail is now the only closed-loop DKIM-based solution in which each individual message is certified, signed, and monitored by a trusted third party. So not only must the domains of CertifiedEmail senders be authenticated through DKIM, but they are also subject to processes that prevent those domains from spreading spam, phishing and malware. Fraudsters may use DKIM to authenticate their lookalike domains, but their spam, phishing and worms will never carry the distinctive CertifiedEmail icon. Standalone DKIM email authentication – even implemented in its most aggressive forms – is insufficient to prevent the forgery of legitimate brands, leaving open a wide loophole for online scammers that can and has been frequently exploited. For example, recent attacks against frequently phished brands have involved the use of domain names nearly identical to the genuine domains, avoiding the use of the legitimate domains themselves. | Help Net Security
  • Related Press Release
     
     

    Video Gets Entrée Into Email
    Technology From Goodmail Opens a Long-Sought Horizon for Marketers
    This is related to: CertifiedVideo
    Video is coming to email. Email-security firm Goodmail Systems plans to introduce Thursday a new technology to help marketers and media companies send videos via email. It screens video messages for bugs and viruses and emails them to consumers who have opted to receive them. The Mountain View, Calif., start-up is launching its video email service with Time Warner's AOL unit. "Video is a great way to increase interaction with brands and marketing messages," says Marc Fleishhacker, managing director at WPP's Ogilvy Consulting. Adding video to email marketing boosts customers' interaction -- such as opening the email or clicking on ... | Wall Street Journal
  • Related Press Release
     
     
    ABC News: Video EMail
    This is related to: CertifiedVideo
    Goodmail will enable users to embed videos into the body of their e-mails.
  • Related Press Release
     
     
    Lights! Camera! Action! DailyCandy Launches Video Extension To E-Mail Newsletter
    This is related to: CertifiedVideo
    Plans for a video function predated the Comcast acquisition, a DailyCandy rep said. While Comcast didn't have any direct input in creating the video addition, DailyCandy does expect to run the videos on the cable operator's online and TV platforms. In addition, DailyCandy is also working with Goodmail Systems, an e-mail verification company, to offer embedded video for playback directly in e-mail. | David Kaplan, paidcontent.org / Washington Post
  • Related Press Release
     
     
    Goodmail Announces Embedded Video Email Platform
    This is related to: CertifiedVideo
    Goodmail Systems, specialists in email delivery campaigns that are certified via a cryptographic signature, today announced the launch of their embedded video platform. This new feature will allow customers to use the same trusted Goodmail service to send emails with a multimedia edge. On the end-user side, inclusion of video is pretty straight-forward. Emails have a Adobe Flash widget that will offer the recipient the ability to watch the video from within their email client. Sound will not be enabled as a choice on the deliverer's side in order to provide a better experience for the end user. | Phil Glockner, ReadWriteWeb
  • Related Press Release
     
     
    Cnet: Goodmail debuts CertifiedVideo e-mail service with streaming video
    This is related to: CertifiedVideo
    Goodmail Systems unveiled on Thursday its CertifiedVideo, which offers streaming video capabilities within e-mail. Goodmail, which provides companies and nonprofits with encrypted e-mail, is adding embedded streaming video capabilities to its service. "Americans watched more than 14 billion online videos this past January alone. With CertifiedVideo, consumers can now watch videos within their e-mail in-box without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, e-mail 3.0 marketing campaigns," Peter Horan, Goodmail CEO, said in a statement. AOL is the first e-mail provider to offer Certified Video. Among the companies sending footage over the e-mail service are Country Music TV, LiveNation, The New York Times, and Target. With its CertifiedVideo service, Goodmail first analyzes a prospective sender's video player for code stability and platform compatibility, with the aim of ensuring the video can be delivered and viewed. After it's been approved, a sender can use Goodmail's CertifiedEmail system to add encrypted video tokens to outbound messages. The outbound messages are designed to notify the recipient's e-mail provider to deliver the message directly to the recipient with the video content enabled, according to Goodmail. | Dawn Kawamoto, CNet
  • Related Press Release
     
     
    Goodmail Launches CertifiedVideo, AOL First Client
    This is related to: CertifiedVideo
    Online security firm Goodmail Systems on Thursday debuted a new product to allow Hollywood studios and TV networks to market movies and shows by inserting trailers and promos directly into emails. Known as CertifiedVideo, the highly anticipated system launches in partnership with top Web portals, including AOL, Yahoo, Cox and Comcast. AOL is the first email provider to implement CertifiedVideo, while the first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage, LiveNation, The New York Times, Target, Thrillist and Turner Networks. Due to security concerns, most email providers have until now prevented video from playing in emails, or blocked messages with videos from reaching users -- a measure that has prevented online video from reaching its full media and marketing potential, according to Goodmail CEO Peter Horan... Goodmail's flagship CertifiedEmail offering allows users to authenticate messages from legitimate commercial, government and nonprofit organizations. The aim is to thwart scammers from sending what appear to be legitimate messages used to obtain personal information such as Social Security or credit card numbers. | Gavin O'Malley, MediaPost
  • Related Press Release
     
     
    San Jose Business Journal: Goodmail launches CertifiedVideo, video in e-mail
    This is related to: CertifiedVideo
    Goodmail Systems Inc. on Thursday announced the launch of CertifiedVideo, which allows commercial and nonprofit organizations to incorporate streaming video within the body of e-mail for opted-in recipients. Mountain View-bsed Goodmail said America Online is the first e-mail provider to implement the new feature. “CertifiedVideo merges the best of the Web with the e-mail inbox, delivering breaking news and sports, exclusive movie premieres and product demonstrations directly to an audience of opt-in subscribers,” said Peter Horan, CEO of Goodmail. “Americans watched more than 14 billion online videos this past January alone. With CertifiedVideo, consumers can now watch videos within their e-mail inbox without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, email 3.0 marketing campaigns.” Goodmail analyzes prospective senders’ video players for code stability and platform compatibility. "CertifiedVideo senders must adhere to the same high set of standards for privacy, best practices and low complaint rates that Goodmail’s CertifiedEmail senders follow," the company said. | San Jose Business Journal
  • Related Press Release
     
     
    DM News: Goodmail debuts video in e-mail with CertifiedVideo
    This is related to: CertifiedVideo
    Goodmail Systems has released a new technology that will let marketers send video in e-mail called CertifiedVideo. AOL is the first e-mail partner to partner with Goodmail, and the first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks. Sending video in an e-mail has been a challenge for deliverability, since large video attachments often alert spam filters. The way that Goodmail gets around this issue is that their e-mail class, called CertifiedEmail, is a paid service that does not go through typical e-mail filters. Like UPS or FedEx, Goodmail users pay a fee to send e-mail with their trust stamp and are then routed past spam filters. To be able to do this, Goodmail senders must have low complaint rates and adhere to strict best practices. The new video offering will let mailers send videos and avoid issue with spam filters. | Dianna Dilworth, DMNews
  • Related Press Release
     
     
    Goodmail Merges Video and Email
    This is related to: CertifiedVideo
    Video in email is inevitable and that inevitability is now closer than ever before. And I'm talking legitimate video in email here, unlike the Gmail YouTube feature I covered last week. Don't get me wrong, I still think the Gmail YouTube feature is a step in the right direction, but Goodmail's newly announced video service is definitely some next level ish. For $5 per 1k emails (CPM), you can embed a video into email and it will actually work when sent to any AOL, Yahoo, Cox, Roadrunner or Comcast subscribers. You can check out their demo here. It can support and stream of SWF and FLV files, using Adobe Flash to play them. Now $5 per 1k is a little pricey, but just think of the potential return you'll get using video in your email. The power and influence of online video is undeniable and email still garners the highest ROI of any other form of direct digital marketing. It's a match made in heaven. | Email Marketing Voodoo
  • Related Press Release
     
     
    Goodmail Systems Releases Streaming Video for Email
    This is related to: CertifiedVideo
    Goodmail Systems just released CertifiedVideo, a system that enables companies and nonprofits to incorporate streaming video into the body of email messages (provided that they are opt-in). CertifiedVideo was first announced in December, at which time Goodmail boasted a partner base that included AOL, Yahoo, Cox and Comcast. AOL, which wed its allegiance to Goodmail in 2006, is the first email provider to implement CertifiedVideo. Premier senders also include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks. According to Goodmail, most email providers prevent video from playing in non-CertifiedVideo messages for the sake of security. But marketing messages confirmed via Goodmail's opt-in system are both encrypted and safely playable from the body of emails. | MarketingVox
  • Related Press Release
     
     
    Goodmail Systems turns on video in e-mail
    This is related to: CertifiedVideo
    Goodmail Systems announced today a new service called CertifiedVideo that enables marketers to send e-mail containing streaming video to inboxes managed by participating Internet service providers, initially AOL. Until now, the inbox providers had blocked video to protect consumers from malicious software. Using the same approach, Goodmail expects to introduce by the second half of this year a service that will make possible other e-mail features now blocked by ISPs, such as one-click shopping and dynamically updated content, says Peter Horan, CEO of Goodmail Systems. “We’re taking all the stuff that works on a web site and we’re letting marketers do that in e-mail,” Horan says. That’s not been possible because the kind of software code that enables features like streaming video and one-click purchasing, usually JavaScript, has been blocked by ISPs because it’s also used by criminals to inject spyware and other malicious code onto consumers’ computers. | Internet Retailer
  • Related Press Release
     
     
    Goodmail Systems launches video-in-email
    This is related to: CertifiedVideo
    Goodmail Systems has announced the launch of their new CertifiedVideo technology which allows companies and non-profit organizations to embed streaming video into their emails. While almost all email providers block emails with embedded videos in them, Goodmail’s new technology ensures their users’ videos are safe and secure. Here’s how they do it: Goodmail begins by making sure the senders’ video players meet their specifications for stability and compatibility, then once the sender is approved, they affix cryptographically secure CertifiedVideo tokens to their messages. These tokens tell the email providers the messages and the videos they contain are safe. AOL is the first email provider to partner with CertifiedVideo, but company has a long list of approved CertifiedVideo senders that includes CMT, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, and Turner Networks.| Sue Walsh, Gadgetell
  • Related Press Release
     
     
    Streaming Video in Email at Goodmail
    Goodmail Systems formally released CertifiedVideo, a technology that enables marketers to incorporate streaming video into the body of email messages. Video has been slow coming to email because of security concerns. Email provider prevent video from playing or from reaching users altogether. To ensure that CertifiedVideo messages work as promised, Goodmail analyzes prospective senders’ video players for code stability and platform compatibility. Once approved, senders can leverage Goodmail’s existing CertifiedEmail infrastructure to affix cryptographically-secure CertifiedVideo tokens to outbound messages that instruct receiving email providers to deliver them directly to the inbox with video content enabled. AOL is the first email provider to implement CertifiedVideo, enabling its Webmail users to receive CertifiedVideo messages. The first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, The New York Times, Target, Thrillist and Turner Networks. | Website magazine
  • Related Press Release
     
     
    Goodmail intègre la vidéo aux courriels
    This is related to: CertifiedVideo | Cela est lié à: CertifiedVideo
    Le fournisseur de courriel Goodmail, reconnu pour son service CertifiedEmail, offre désormais le service CertifiedVideo, qui permet d'intégrer des vidéos dans des courriels: le service pourrait bien ouvrir la porte à une panoplie d'utilisations du courriel jusqu'à présent insoupçonnées. En effet, alors que la plupart des services de vidéo requièrent l'ajout d'un lien externe dans les courriels, CertifiedVideo innove en insérant les vidéos directement dans le courriel, sans pièce jointe, ce qui minimise les risques de sécurité. La technologie, basée sur le format vidéo de Flash, développé par Macromedia puis Adobe, n'est disponible que pour les usagers de CertifiedEmail, utilisé principalement par les publiposteurs: la technologie leur permet d'authentifier leurs messages et d'indiquer la vérification, ce qui permet aux destinataires de les différencier des polluposteurs. Avec la popularité actuelle de la vidéo sur Internet, on peut supposer que les grandes entreprises auront tôt fait d'intégrer la vidéo à leurs campagnes par courriel! | Metro Montréal


March 2009

  • Video email: current practices
    An email certification company, Goodmail Systems, is set to launch video certification. Here you pay to have your embedded videos work at Goodmail's partner ISPs. There are few public details available, but a recent StrongMail post has some background...Both the Goodmail and Gmail examples suggest that inboxes may eventually open up to embedded video content where either the sender or the video source is clearly identifiable and trusted. The spread of certification and authentication might see wider availability of "true" video email in the future... | Mark Brownlow, Email Marketing Reports
  • Goodmail Systems - E-mail Scams Growing with Economic Crisis
    The security firm, Goodmail Systems, claims that e-mail fraud is a flourishing industry in the fading US economy. Hackers are making use of the concerns about the economy and confusion in the financial market to deceive worried consumers. Ironically, these e-mails promise of relieving consumers from paying bills or chance to safeguard their savings from loss or seizure. But these phishing e-mails are made to steal private details... Chief Executive Officer of Goodmail Systems, Peter Horan, has cautioned the users and added that they should be alert of any non-certified mail that asks for personal details or asks to click on any attached link, as reported by QueenBusinessToday on March 19, 2009. Peter also informs that these kinds of e-mails will either lead to fake websites where private details are stolen or install a spyware in the system that transfers private details to the hacker. | SpamFighter News

February 2009

  • Five Ways To Perk Up Your Email Program In 2009 (Forrester Subscription Required)
    For example, Goodmail Systems provides a way of reliably playing video within a message — in a preview pane or an opened message. Businesses that will benefit include media companies looking for an easy way to share news or entertainment, retailers and manufacturers aiming to share product demonstrations, and any other firms trying to monetize their email programs with ads. | Julie Katz, Forrester Research

January 2009

  • The Boldest 2009 Predictions for Email Marketing
    The demand to stream video via email will increase
    All savvy email marketers know that it's impossible to stream video via email as a result of enhanced anti-spam technology. What was once considered an advanced email marketing trick in 2002 quickly fizzled as inbox providers rushed to put anti-rendering measures in to curb the onslaught of spam, thus destroying many early ESPs' video-via-email business models. However, increased bandwidth and the fanfare of YouTube and similar video Web sites have resurrected the demand for video via email, prompting companies such as GoodMail to develop solutions that will keep both ISP and marketer happy. The catch is that not every marketer will qualify for GoodMail's certified video service -- creating two sets of have and have-not marketers, and forcing the have-nots to simulate video players with still images encouraging click-thoughs to a video-enabled landing page. | Elie Ashery, MediaPost's Email Insider.
  • Email or junk mail? How to stop your email campaign ending up in the junk mail folder (Goodmail Mentioned)
    Unless you're in the business of selling Viagra, you might think that your email marketing messages would never be classified as spam. Yet a growing proportion of email is ending up in junk mail folders - a worrying prospect for any brand investing in email marketing campaigns. So, what is the best way for brands to ensure their emails are delivered to customers' inboxes?
    Certification systems. Brands can invest in systems such as Goodmail, a certification programme that ensures emails avoid the junk-mail folder. Messages are labelled with a blue-ribbon envelope icon in the email interface and have fully enabled links and images. | Brand Republic
  • Goodmail Systems gets money to combat phishing
    But dastardly deeds have an upside for Silicon Valley, where the Internet security industry is showing resilience amid the crumbling economy. The latest example: Goodmail Systems, a Mountain View startup that created what it calls CertifiedEmail, has announced that it has raised $4 million from Omidyar Networks, closing a $5 million second round of financing that brings the company's total investment to $25 million. If your e-mail inbox has ever featured a curious little icon of an envelope bearing a blue ribbon, then you've seen Goodmail's signature seal of approval. Working with Internet and e-mail service providers and e-mail hosting firms — including AOL, Yahoo, Comcast and Cox, with several more in the works — Goodmail has developed a premium encrypted e-mail service that has been embraced by bulk e-mailers. | Scott Duke Harris, San Jose Mercury News
  • Partner Press Release: Striata Adds CertifiedEmail to Enhance Email Trust
    CertifiedEmail allows consumers to easily verify sender legitimacy
    Striata, a specialist and innovator in electronic document delivery, today announced that it has added Goodmail's CertifiedEmail to its Secure eDocument Delivery solutions in order to enhance recipient trust in statements, bills, collection notices, policies and other high-volume, system-generated documents delivered securely by email. Striata commercial email delivery solutions consist of an array of methodologies and technologies that ensure inbox penetration in a way that allows for complete and intuitive recipient consumer trust that these messages are indeed genuine. "Through our partnership with Goodmail Systems, we are adding an important additional layer of trust and authentication," says Garin Toren, Striata Chief Operating Officer. "We are avid supporters of the Goodmail model and look forward to ever increasing levels of trust in transactional email for our clients." CertifiedEmail is the ultimate defense against phishing: A blue ribbon envelope icon, unique to CertifiedEmail messages, lets recipients know that the email really is from the sender it appears to be from and can be trusted. CertifiedEmail is built directly into the recipient's email application, with no downloads or plug-ins required. Available only to senders with the best email practices and consumer reputation, CertifiedEmail messages are also delivered directly to the inbox past content and volume filters with all links and images rendered by default.
  • Mountain View-Based Goodmail Adds $5 Million to Funding Round
    Mountain View, Calif. -- Nearly two months after originally closing its latest round of funding, Goodmail Systems, a Mountain View-based developer of technology designed to let consumers more easily identify authentic email messages from legitimate commercial and nonprofit senders, said on Monday that it has added another $5 million. The latest tranche was led by Omidyar Network, which contributed $4 million, to close the round at $25 million. Bessemer Venture Partners led the first tranche, announced in November. Goodmail's core CertifiedEmail service, known for its blue-ribbon envelope icon, is designed to alert recipients that emails are legitimate and safe to open. The company said that it will use the latest funding to enhance the service, allowing non-spam messages with multimedia and active content to be delivered and opened securely.
  • Email: What’s Inside?
    There are several layers to effective email messaging. Delivery is the first one, but getting customers to open and act on emails is what matters.
    All the usual warning signs were there. Facebook had notified me of a message received from a friend. Didn’t matter that the subject line of the message read “eSxy vvideo wwith you. Youu’re ince there.” Didn’t matter that the message body contained merely the text “LOL” and a link. I trusted the sender (my friend) and I trusted the source (Facebook), so I clicked. I was promptly led to an unknown Web page, which I immediately exited out of and silently hoped my computer wouldn’t explode... As email technology got more sophisticated, users also got smarter about protecting their systems and personal information. Even so, Charles Stiles, co-vice chair of the Messaging Anti-Abuse Working Group (MAAWG), says that simply educating users isn’t enough to ensure they can recognize spam, especially when, as he says, “there are plenty of industry experts that can’t.”... “A very small percentage of emails the ISPs [Internet service providers] handle is legitimate—90 percent of it is spam,” says David Atlas, senior vice president of worldwide marketing and sales for certified email provider Goodmail. Of the ones that are legitimate, email deliverability vender Pivotal Veracity reports that roughly 20 percent don’t even get delivered. According to an October 2008 report by JupiterResearch, now part of Forrester Research, the U.S. email market will have wasted $134 million on paid-but-undelivered email. “[It’s] only a $1 billion industry,” says David Daniels, a Forrester vice president and principal analyst. “That’s 10 percent of our industry we just set on fire every day.” “Consumers today see less spam than they’ve seen in the past,” MAAWG’s Stiles says, “[but] there’s actually more spam than there’s ever been.” But even if you’re not selling Viagra, spam is in the eye of the beholder. Some experts define it as anything a recipient doesn’t want; if the request was for emails to be sent monthly and you send them daily—you’re spam. “Companies will say, ‘But I’m CAN-SPAM compliant,’” Stiles notes. “[That] means you won’t wear an orange jumpsuit and handcuffs. It doesn’t mean you have the right to send email.” ... Email accreditation services such as Goodmail Systems arm legitimate mails with an icon that certifies not only the sender but each individual message. According to a Goodmail survey of 1,200 users of AOL, Yahoo!, and Comcast, 72 percent of respondents said they were more likely to open a certified piece of mail than a regular message, and 54 percent said they were more likely to attempt to buy from one. | Jessica Tsai, DestinationCRM.com
  • Goodmail Gets $5 Million
    Goodmail Systems announced yesterday it has received $5 million in funding, $4 million of which came from Omidyar Network, a philanthropic investment firm started by eBay founder Pierre Omidyar and his wife, Pam. This is on top of $20 million it received in funding in November in a round led by Bessemer Venture Partners. Goodmail said in a release it plans to use the money to enhance its core product CertifiedEmail, anti-phishing and fraud technology that for a fee certifies e-mail messages are from who they say they are from and labels them as such. Phishers—or thieves who attempt to dupe people into divulging financial information such as account numbers and passwords to steal from their accounts—often do so by sending messages fraudulently purporting to be from legitimate financial institutions and sites on which people make financial transactions, such as eBay. CertifiedEmail aims to build trust among people who get messages from Goodmail’s clients that the e-mails they receive really are from those firms. In addition to capital, Omidyar Network will also support Goodmail with expertise, the company announced. Matt Halprin, a partner at Omidyar Network, will join Goodmail’s board of directors. Halprin previously was vice president of global trust and safety for eBay, where he was responsible for, among other things, minimizing fraud, the company said. “We’re excited that Goodmail is Omidyar Network’s first investment related to our recently added focus on trust, reputation and identity,” said Halprin in a statement. “Goodmail stands out in a crowded field of companies looking to take the security risks like phishing scams, malware and viruses out of email communication. By supporting companies that help foster trust online, Omidyar Network hopes to encourage increased engagement in online platforms.” | Ken Magill, Direct Magazine
  • Goodmail Raises Another $5 Million
    E-mail delivery service Goodmail Systems has received $5 million in funding with $4 million coming from Omidyar Network, a philanthropic investment firm that was started by eBay founder Pierre Omidyar and his wife, Pam. This brings the total investment in this round to $25 million. The new funding will be used for product development on Goodmail’s CertifiedEmail, a service that lets e-mailers with a good reputation send a special class of e-mail that does not go through the normal spam filters. | Dianna Dilworth, DM News
  • Who Pays for Email?
    An acquaintance wondered why the people who run the systems that receive mail get to make all the rules about what gets delivered. After all, he noted: The sender pays for bandwidth and agrees to abide by the bandwidth provider's rules...Recipient networks subsidize mail delivery because it's what their users want. If the users complain, which they do with great vigor and frequency whenever [a sender with bad practices] turns on the faucet, well, what do you expect? There have been a variety of attempts for senders to share the costs of the recipients' tubes, of which the only one that is even arguably successful is Goodmail. | John Levine, CircleID
  • Goodmail receives $4 million in funding from eBay founder’s investment firm
    Goodmail Systems, developer of a means for consumers to identify authentic e-mail messages from legitimate commercial and nonprofit e-mail senders, has received $4 million in funding from Omidyar Network, Goodmail reported today. The funding is part of a $5 million second closing of a funding round led by Bessemer Venture Partners. The funding brings the total investment in this round to $25 million. The company says the new funding will enable it to enhance its core product, CertifiedEmail, so that non-spam messages with multimedia and active content can be delivered and opened securely. Omidyar Network, a philanthropic investment firm, was started by eBay Inc. founder Pierre Omidyar and his wife, Pam. Matt Halprin, partner at Omidyar Network, will join the Goodmail board of directors. Halprin previously was vice president of global trust and safety for eBay. “We’re excited that Goodmail is Omidyar Network’s first investment related to our recently added focus on trust, reputation and identity,” Halprin says. “Goodmail stands out in a crowded field of companies looking to take the security risks like phishing scams, malware and viruses out of e-mail communication. By supporting companies that help foster trust online, Omidyar Network hopes to encourage increased engagement in online platforms.” | Internet Retailer
  • Goodmail Receives $5M Follow-On Led By Omidyar
    Goodmail Systems Inc. has added $5 million in follow-on financing to its Series C round for technology that it says could eliminate email fraud. Omidyar Network, a philanthropic investment firm that was started by eBay Inc. founder Pierre Omidyar and his wife, Pam, provided $4 million of the new investment. The names of investors providing the remainder were not disclosed. In November, Goodmail raised $20 million in Series C funding led by Bessemer Venture Partners, with participation from existing investors DCM, Emergence Capital Partners and Softbank Capital. Matt Halprin, who recently joined Omidyar Network as a partner, is joining Goodmail's board. Halprin, who previously headed all of eBay's online security and anti-fraud efforts, said email fraud was one of the major problems he encountered at eBay. Goodmail has a chance to become a standard for virtually eliminating such fraud, he said. | Tomio Geron, DowJones.
  • Goodmail Adds $5 Million
    Goodmail Systems Inc., a Mountain View, Calif.-based provider of an email certification platform, has raised $5 million in additional Series C funding led by Omidyar Network. The company had previously held a $20 million close, from Bessemer Venture Partners, SoftBank Capital, DCM and Emergence Capital Partners. | PEHub
  • Goodmail gets $4M new funding
    Goodmail Systems Inc. said Monday it received $4 million in funding as part of a $5 million second closing of a funding round. Mountain View-based Goodmail said the new funding was from Redwood City-based Omidyar Network. The round was led by Bessemer Venture Partners, which has an office in Menlo Park. Total investment in the round is at $25 million, Goodmail said. Omidyar Network is a philanthropic investment firm that was started by San Jose-based eBay Inc. (NASDAQ:EBAY) founder Pierre Omidyar and his wife, Pam. In addition to capital, Omidyar Network will also support Goodmail "with expertise related to building trust online," the company said. Matt Halprin, partner at Omidyar Network, will join the Goodmail board of directors. | Silicon Valley Business Journal
  • Omidyar Network delivers $4M to Goodmail
    E-mail certification service provider GoodMail Systems said Monday it has raised $4 million in funding from Omidyar Network.The deal comes as part of a $5 million second closing of the company's Series C funding round, which now totals $25 million. The first closing was announced in November; the round is led by Bessemer Venture Partners, with participation from DCM, Emergence Capital Partners and Softbank Capital. Added to the $26.2 million the company raised previously in institutional and angel rounds, total funding for GoodMail now sits at $51.2 million. The company said the funding would help it continue to build its core product, CertifiedEmail, which enables nonspam messages with multimedia and other active content to be delivered and opened securely. The company's service that lets businesses certify their outgoing mail so that it is not automatically directed to spam or trash baskets. GoodMail has partnered with seven of the 10 biggest ISPs, which collectively ferry more than half of all the e-mail in the U.S. and Europe, the company said. Omidyar Network founder Matt Halprin will join GoodMail's board as part of the funding. | Olaf de Senerpont Domis, TheDeal.com
  • Goodmail working on tool for more secure email transfer
    Goodmail Systems, a company that administers secure email exchanges, just added $4 million to what it hopes will be a $5 million second close on a third round of funding. Based in Mountain View, Calif., it says it will apply the new money to develop its flaship product, CertifiedEmail, so that trusted messages containing multimedia and active content can be opened more safely. Goodmail allows major corporations like Wal-Mart, McKinsey and Dell to send billing and proprietary information securely but could also possibly be used by microfinance and nonprofit institutions to build stronger financial ties overseas. In this direction, it already services the American Red Cross, green-living community Care2, and a host of local and federal government institutions. Goodmail has partnerships with the top 10 email providers in the U.S. so that messages sent cryptographically through the system are demarcated by a blue ribbon envelope icon. It claims to handle about 3 billion emails a month at a rate of $2.50 for every thousand. The latest funding came from Omidyar Network, the investment firm started by eBay founder Pierre Omidyar that supports companies offering what it identifies as a clear social benefit. A lot of its investments happen to be in the microfinance and peer lending space like IGNIA and Prosper. It’s also got a few big names in its portfolio like Digg, Meetup and Seesmic, aimed at organizing and communicating information in new, useful ways. An Omidyar spokesperson said that the investment in Goodmail will help the firm expand into fostering trust and security online, an area it hopes to be more actively involved in. And weeding out spam is always a noble cause. Goodmail received the bulk of the recent investment round, $20 million, in November from Bessemer Venture Partners, DCM, Emergence Caital Partners and Softbank Capital. Previously, it had raised $20 million over two rounds in 2005 and 2006. | Camille Ricketts, VentureBeat
  • Goodmail Systems Adds $4 Million to Third Round
    E-mail provider Goodmail Systems has added $5 million in additional funding to a previously closed third round. Omidyar Network led the new funding, along with money from private investors; Bessemer Venture Partners led the original round, which is now worth $25 million in total. Mountain View, CA-based Goodmail has raised $45 million in funding since 2005 for its email marketing services, including white-listing for companies like Wal-mart. Former IAC (NSDQ: IACI) exec Peter Horan took the reins as CEO in May 2008, and the company recently released an in-email video ad product, dubbed Certified Video. | Tameka Kee, WashingtonPost.com
  • Goodmail Gets Another $5 Million
    Goodmail Systems has secured an additional $5 million in funding as part of a $25 million financing round led by Bessemer Venture Partners. Of the $5 million, $4 million was invested by Omidyar Network. The initial $20 million portion of the third-round funding closed in November. DCM, Emergence Capital Partners and Softbank Capital also participated in the round. The capital will be used to enhance Goodmail's flagship CertifiedEmail offering, which allows users to authenticate messages from legitimate commercial, government and nonprofit organizations. The aim is to thwart scammers from sending what appear to be legitimate messages used to obtain personal information such as Social Security or credit card numbers. Clients send their email through Goodmail, which tags each message with a blue-ribbon icon to indicate that it is legitimate. The Mountain View, Calif.-based company handles about 3 billion messages per month. "Goodmail stands out in a crowded field of companies looking to take the security risks like phishing scams, malware and viruses out of email communication," said Matt Halprin, partner, Omidyar Network, in a statement. "By supporting companies that help foster trust online, Omidyar Network hopes to encourage increased engagement in online platforms." Started by eBay founder Pierre Omidyar and his wife Pam, Omidyar Network is a philanthropic investment firm. Its portfolio companies also include Digg, Meetup, Linden Lab and Guidestar. Last month, Goodmail disclosed plans to launch a new product this year that will allow Hollywood studios and TV networks to market movies and shows by inserting trailers and promos directly into emails. The company is to begin distributing the system--known as Certified Video--early in 2009 in partnership with AOL, Yahoo, Cox, Comcast and others.| Mark Walsh, MediaPost
  • Former eBay T&S Exec Leads Omidyar Investment in Goodmail
    eBay founder Pierre Omidyar's Venture Capital firm Omidyar Network invested $4 million in Goodmail Systems, creator of CertifiedEmail. The investment was part of a $5 million second closing of a funding round led by Bessemer Venture Partners, bringing the total investment in the round to $25 million. The company said the new funding would enable it to further enhance its core email product so non-spam messages with multimedia and active content could be delivered and opened with complete security. Matt Halprin, a former eBay executive who headed Global Trust & Safety and is now a partner at Omidyar Network, was quoted in the press announcement. "We're excited that Goodmail is Omidyar Network's first investment related to our recently added focus on trust, reputation and identity. Goodmail stands out in a crowded field of companies looking to take the security risks like phishing scams, malware and viruses out of email communication. By supporting companies that help foster trust online, Omidyar Network hopes to encourage increased engagement in online platforms." Halprin will join Goodmail's Board of Directors. | Ina Steiner, AuctionBytes
  • New video email options in 2009
    Certification

    The utopian vision of video email is embedded code: a small piece of script in the HTML that calls up a remote video file and allows the user to view it inside the email in all its high-quality visual and audio glory. This hasn't worked to date because webmail services and email software tend to disable this kind of script for security reasons (protection from viruses etc.). In theory, then, if an ISP could be assured of the provenance and good standing of an email and its sender, they would have no problem allowing such scripts to work. Assurance of the provenance and good standing of emails and their senders is, by definition, what email certification is all about. So, theoretically, ISPs could allow "video code" in emails whose certification they recognize. While this hasn't happened yet, it would be a logical development. And one email certification agency (Goodmail Systems) has already announced "Certified Video" functionality for this year. | Mark Brownlow, Email Marketing Report