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Goodmail Systems News Archive 2007
December 2007
- Spam's New Nemesis: 'Trust-Based' Messages
A few independent commercial efforts rate the general history of a sender and act like an e-mail "credit" reporting service for clients. Going even further, Goodmail Systems has arrangements with senders of bulk e-mail, as well as with major e-mail service providers that receive e-mail, so it can provide end-to-end assurances. The technology Goodmail uses is called CertifiedEmail. It authorizes each piece of mail sent by its customers and enforces content standards, such as the type of message and the portion of the e-mail "From" field that is displayed to users. | Dave Crocker, CNNMoney.com via Investor's Business Daily - Thank you for not deleting this email
We feel especially honored, because a new study from Goodmail Systems shows that only a small percentage of email users read all the email messages they receive. The demand for reputable messages is at an all-time high. The study of more than personal users says that consumers' biggest concern when it comes to email is the annoyance associated with receiving so much unwanted email. Getting through the clutter may have a big impact on how people conduct business as technology evolves to improve email reputation and deliverability.| Elizabeth Glagowski 1 to 1 Media Weekly
November 2007
- The new obstacles to e-mail delivery
Petco went live with CertifiedEmail in September, in part encouraged by a test last fall in which click-through rates went up 38% on the e-mails that carry a blue CertifiedEmail ribbon icon across the top. | Don Davis, Internet Retailer - Despite filters, tidal wave of spam bears down on e-mailers
CertifiedEmail treats e-mail as a FedEx-like service. For less than one-fourth of a penny per message, commercial marketers, government agencies and non-profits are guaranteed delivery of e-mail to individuals who have indicated they will accept the messages from that specific sender. Recipients see a blue seal verifying that the message is legitimate, says David Atlas, senior vice president of worldwide sales and marketing at Goodmail. | Jon Swartz, USA Today - Yahoo teaches consumers about CertifiedEmail on updated anti-spam site
Online giant Yahoo has relaunched it’s antispam site and Goodmail is the provider for all CertifiedEmail users. The new customer site... is aimed at informing consumers about spam issues. | Dianna Dilworth, DM News - 10 Minutes with Goodmail
If e-mail accounts for even the tiniest fraction of your direct marketing strategy, you know that one of the biggest challenges is actually getting your message through to your target. CertifiedEmail is one option. | 11.01.2007 Marketing News (subscription required) - [CertifiedEmail] Program gives PETCO’s e-mails stamp of authenticity
With the increased prevalence of fraudulent e-mails and mountains of spam, however, the retailer needed an added level of security for these critical communiqués. The answer PETCO found was CertifiedEmail by Goodmail Systems, a system through which retailers can provide their customers with another level of protection from fraudulent e-mails and, through increased consumer confidence, promote higher click-through rates. | Michael Hartnett, Stores Magazine - KeyBank increases open rates 29% after certifying e-mail
KeyBank... signed up for Goodmail for e-mail trust. Goodmail also helped test KeyBank’s deliverability through various ISPs including AOL by looking at feedback loops. | Dianna Dilworth, DM News
- A Kinder, Gentler [And Cheaper] Goodmail?
“When a sender outsources its e-mail marketing program, it’s not outsourcing its sending of mail,” said Atlas. “They’re outsourcing their strategic thinking about their marketing. Goodmail recognizes that in order to work with senders we have to have a working relationship with ESPs … and deals in place that put these ESPs in a position to be able to roll this out to clients.” | Ken Magill, Direct Magazine - The Future of Mass Communication
Today’s biggest email challenges involve not only getting your message read, but simply getting them delivered. Still, innovation is keeping email at the forefront of Internet marketing. CertifiedEmail from Goodmail Systems helps create a platform that a sender can use to make sure their messages get through. ” | Website Magazine
October 2007
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A conversation with AOL's Charles Stiles
Related Press Release CHARLES STILES, FORMER AOL POSTMASTER, JOINS GOODMAIL SYSTEMS AS VICE PRESIDENT OF WORLWIDE BUSINESS DEVELOPMENT
DMNews spoke with Charles Stiles, former AOL postmaster, about the state of spam, the lingering challenges and what this means to legitimate e-mail marketers. | Dianna Dilworth, DM News - Former AOL postmaster, Charles Stiles, joins Goodmail
In case you haven’t noticed, there’s a revolution happening in social networking with vast implications for e-commerce that extends down Goodmail Systems Inc. on Wednesday named Charles Stiles, who formerly directed America Online's e-mail system, as vice president of worldwide business development. . | Silicon Valley / San Jose Business Journal
- Security logos for more email sales?
Building a trusting relationship between the sender and the recipient of a marketing email does more than affect their decision to open and interact with your email. It also impacts the reader's behavior once they leave your email to visit your offer page etc. This trust issue is also why email certification from the likes of Goodmail has a positive future I believe. | Mark Brownlow, Email Marketing Reports - E-Mail Fraud Scheme Targets FTC
Government agencies have been taking measures to securegovernment e-mail messages, including one initiative to certify mail. Some 150 federal agencies certify e-mail using Goodmail, | Anna Maria Virzi, ClickZ Blog - E-mail reputation systems: Can we learn from social networking?
In case you haven’t noticed, there’s a revolution happening in social networking with vast implications for e-commerce that extends down to e-mail marketing. | David Atlas, contributing to DM News - ePostmarks To Partner with Goodmail
ePostmark is partnering with Goodmail, whose CertifiedEmail system is supposed to guarantee delivery, while the EPM is proof of delivery. | ePostal News - KeyBank increases open rates 10% after certifying e-mail: DMA panel
KeyBank moved to an all opt-in process and created a standardized template for all e-mail programs, sent more personalized messages, centralized ownership of e-mail across the company, followed best practices and signed up for Goodmail for e-mail trust. Goodmail also helped test KeyBank’s deliverability through various ISPs including AOL by looking at feedback loops. | Dianna Dilworth, DM News - Live from DMA07: Vendors Glad to be Out of “E-mail Ghetto”
David Atlas, senior vice president, worldwide sales and marketing for e-mail certification firm Goodmail Systems, said his company’s booth is clearly more a part of the general flow of the tradeshow than it was last year. As a result, he said: “We’re proportionately a smaller fish in a big ocean, but it’s much better than that polluted little pool we were in last year.” | Ken Magill, Direct Magazine - GourmetStation.com plans for hearty holiday push
Since every retailer knows that e-mail is a key to holiday business the inbox can get incredibly busy during this time of year. Secure e-mail delivery services firm Goodmail found in its “Survey of consumer attitudes toward e-mail trust” that 72 percent of consumers said that if they get too much mail, “I simply just don’t open e-mails that I probably should.” | Dianna Dilworth, DM News - MAAWG Attacks BotNets with Walled Garden Best Practices to Protect Users
Taking aim at the bot and zombie malware that turns unsuspecting users' computers into dangerous spam and identity theft networks, MAAWG has issued the first best practices developed cooperatively by major Internet and email service providers for managing infected subscribers.
September 2007
- How To Get Important Emails To The Inbox With Certified Delivery
Integrated Laszlo Mail: Available as an optional application module within Laszlo Webtop, Mail delivers all the features and benefits of desktop email with carrier-grade scalability and reliability with support for Goodmail Systems’ CertifiedEmail™ | Tim Watson, Email Reaction
- Goodmail Systems Partner, Laszlo Systems, Introduces Enhanced Version of Laszlo Webtop with Support for Goodmail Systems' CertifiedEmail
Integrated Laszlo Mail: Available as an optional application module within Laszlo Webtop, Mail delivers all the features and benefits of desktop email with carrier-grade scalability and reliability. Support for Goodmail Systems’ CertifiedEmail™ | BusinessWire - Best Practices that Improve E-Mail Delivarability (Part 4)
Goodmail has developed relationships with some of the biggest ISPs such as AOL, Yahoo, Comcast, RoadRunner, and AT&T. While many large ISPs will disable links and images on bulk e-mails, Goodmail clients' e-mails are delivered to participating ISPs with links and graphics intact. Goodmail CertifiedEmail is identified with a unique, cryptographically secure token. | Ralph F. Wilson, Web Marketing Today - Technique | Through the filter
FBI gets help ensuring its e-mail alerts aren’t treated as spam. 'We wanted to find a way to ensure 100 percent delivery'.. So the company has partnered with Goodmail Systems, which provides a service that cryptographically certifies that a message is trustworthy. | William Jackson, Government Computer News
August 2007
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- Online Fraud: What You See Isn't Always What You Get
The prolife ration and sophistication of online fraud creates a ripple effect that causes damage to more than just the unfortunate victims. It deals a blow to eCommerce as a whole...Online fraud tactics (such as pharming, targeted attacks and phishing) are widely employed by criminals in perpetrating identity theft, as well as the sale of fake services and counterfeit products... Since most online fraud attacks use email as a gateway to the victim, eradicating spam of every sort would seem to solve the problem...However, as.. Goodmail Systems explains it, spam isn't a term that should be tossed around lightly. "I wouldn't define spam as all email that isn't necessary to one's job, but rather, as email that has been unsolicited." | Melisa LaBancz-Bleasdale, MessagingNews - Sender Authentication Checks Up, Various Among ISPs
While the average deliverability rate is 75 percent, AIM.com routes 97 percent of permission-based e-mails to inboxes. RoadRunner SoCal delivers about 10 percentage points below AIM.com. Verizon, USA, Compuserve, IWon, AOL, Juno, Mac, and Netzero all exceed 80 percent delivery rates... AOL's ability to identify permission-based e-mail could be due to its use of Goodmail's CertifiedEmail program, which qualifies legitimate messages. | Enid Burns, The ClickZ Network - Goodmail Adds Premier Level to CertifiedEmail
E-mail service providers Epsilon and CheetahMail were named CertifiedEmail Premier Providers by Goodmail... Premier Provider status has been granted to both ESPs through the end of 2008, and will be available to other clients that meet Goodmail's accreditation standards for CertifiedEmail... Goodmail's CertifiedEmail service will be available as a default delivery method to all clients that meet the certification criteria under the third stage. | Enid Burns, The ClickZ Network - Goodmail Strikes Free-Trial Deal with CheetahMail, Epsilon, Acxiom Digital
"The elusive Goodmail CertifiedEmail symbol may soon be a common sight in people’s e-mail boxes as a result of a series of high-profile deals the company has just struck. In its most aggressive promotion yet, Goodmail has signed agreements with three of the largest e-mail service providers—CheetahMail, Epsilon and Acxiom Digital—to offer its program free to qualified e-mailers through the end of 2008... " | Ken Magill, Direct Magazine - Will certified email programs rejuvenate the flagging email market?
Mediocre open rates and low delivery rates have had email marketers wondering how they can rebuild an industry that was thriving a few short years ago. Certifying or authenticating email seems to be the leading effort to rejuvenate the industry... | Kristina Knight, BizReport.com - Goodmail Builds Free Email Validation Service Alliance [subscription required]
Goodmail has made arrangements with three of the UK's leading email service providers to offer its CertifiedEmail service free to their clients for more than a year... | Daniel Farey-Jones, Brand Republic - CheetahMail, Epsilon expand partnership with Goodmail
"This is an extremely good deal for our customers,” said Matthew Seeley, president of Experian Digital, New York. “We are always looking for new opportunities to better serve our clients, and the partnership with Goodmail will provide a good service.” | Dianna Dilworth, DMNews - Acxiom Digital, Goodmail Provide Secure and Effective Email Delivery
Acxiom Digital clients who meet Goodmail's rigorous accreditation standards will be able to leverage CertifiedEmail's authentication technologies to enhance the reach and effectiveness of their email marketing campaigns.| Anuradha Shukla, TMCnet - Goodmail, Even Better
CertifiedEmail could save Email as we've all come to know and love it. | Pete Prestipino, Website Magazine
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- Trusted-Class Delivery Option Combats Fraud
"The proliferation and sophistication of online fraud creates a ripple effect that causes damage to more than just the unfortunate victims. It deals a blow to eCommerce and the Internet as a whole. In the Gartner report, E-Commerce Loses Big Because of Security Concerns, Gartner analysts estimate that in 2006 consumer anxiety over Internet security caused a 2 billion dollar loss in eCommerce and banking transactions..." | Messaging NewsWire
July 2007
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- FBI, USDA and Other Government Agencies to Certify E-mail with Goodmail
"Whether or not citizens trust the government, the growing use of digital communications by local, state and federal authorities means trusting government e-mail is increasingly important..." | Kate Kaye, The ClickZ Network - ESP GovDelivery Implements Goodmail’s CertifiedEmail
"The relationship gives Goodmail an automatic in with about 150 government entities, clients scored individually by GovDelivery over the past seven years or so..." | Ken Magill, Direct Magazine - GovDelivery teams up with Goodmail Systems
"Goodmail’s CertifiedEmail lets legitimate commercial and nonprofit e-mailers send messages to existing customers and users who specifically opted in to receive messages with an industry-trusted authentication mark, a blue-ribbon envelope icon, so that recipients can distinguish the legitimate mail from spam..." | Dianna Dilworth, DMNews - Proceed With Care
"E-mail can be one of the most effective weapons in a direct marketer's arsenal. However, clumsily executed, an e-mail marketing campaign can also be the kiss of death, frustrating and alienating current and would-be customers. The two keys to a great e-mail campaign? Relevance and restraint..."| Jack Gordon, Electronic Retailer - E-mail's Image Problem: Should DMers Worry About Image Suppression
"Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about..."| Ken Magill, Direct Magazine - DMA and Email Experience Council Join Forces
"The Direct Marketing Association hasn't always been considered a beacon of best e-mail practices by everyone, but the influential organization is working to change that..." | Kate Kaye, The ClickZ Network
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- FTC Spam Summit: Authentication, More Enforcement Seen as Path For Reducing Spam; User Self-Defense Advocated [note: subscription required]
Improvements in e-mail authentication technology and processes and increased law enforcement were among the recommendations voiced by panelists at a "spam summit" in Washington who warned that not only does spam harm consumers through fraud and malicious software, but that it could lead to a loss of consumer trust in e-mail and the Internet.| Telecommunications Reports, Aspen Publishers
June 2007
- Blue Ribbon Envelope Icon for Certified and Targeted Email Marketing
DotMailer has announced yet another important association to offer unique email marketing solution to their clients for better email marketing and communication. Now they can offer highly trusted Goodmail CertifiedEmail solution to their clients... Most of the ISPs, these days are very strict about spam mails. If they get even the slightest hint, they may block your mail or mark it as a spam. In many cases, either the mail does not reach the intended person or the links and images are blocked. This necessarily obstructs your email marketing exercises at the very beginning. | Greg Brown, Promotion World - Verizon, Goodmail Team
Beginning later this summer, Verizon Online customers who subscribe to the company's e-mail service will have another weapon in their arsenal in the war on spam and other malicious messages. Verizon announced an agreement with Goodmail Systems to provide Verizon Online customers with CertifiedEmail, a service that specially marks e-mail messages from known commercial and nonprofit volume senders. These specially flagged messages will help Verizon Online customers distinguish certified e-mail from spam or even more troublesome messages, such as phishing attempts. Phishing is a growing problem with Internet e-mail in which senders masquerade as legitimate businesses in an attempt to get the e-mail recipients to disclose vital financial or personal information. | Staff, Light Reading - Comcast, Cox Communications, Time Warner Cable Verizon Support CertifiedEmail from Goodmail
AOL and Yahoo! are already using CertifiedEmail, which is trusted-class delivery option offered to qualifying, legitimate commercial and non-profit emailers for messages to existing customers and users who have specifically opted in to receive such communications.
These senders' email messages are accredited by Goodmail and delivered with cryptographically secure tokens which participating ISPs detect. Since CertifiedEmail messages are labeled with a unique blue ribbon icon in the email program, consumers can immediately distinguish the legitimate messages they want to receive from messages of unknown authenticity or safety. | Anuradha Shukla, TMCnet - Five More ISPs Offering Goodmail's Certified Email
Goodmail Systems hsa added Comcast, Cox Communications, Time Warner Cable's Road Runner and Verizon to the list of ISPs supporting its CertifiedEmail trusted class email. Certified Email messages are marked with a blue ribbon envelope icon to let consumers know they come from a legitimately vetted source. | Laurie Petersen, Online Media Daily, MediaPost Publications - Leading ISPs Sign Up For Goodmail Antispam Service
Five of the largest Internet service providers in the U.S. plan to start charging businesses for guaranteed delivery of their e-mails, in a bid to combat spam.E-mails certified using the system will be marked with a blue ribbon to show they come from a trusted source, thus bypassing spam filters--a privilege that will cost the sender a quarter of a U.S. cent per e-mail.The voluntary plan is aimed at large corporations and financial institutions whose mass mailings are most likely to be caught in spam filters. Nonprofit groups will be able to use the service for roughly a tenth of the commercial rate. | David Meyer, Cnet News - Top ISPs Announce Support for Goodmail
Though many mailers have been taking a wait-and-see approach to Goodmail, this latest announcement will most certainly make them take notice... Internet service providers are increasingly shutting off images and links by default on incoming e-mail to combat phishing, viruses and malware spread by malicious spammers. Goodmail's CertifiedEmail program is one way for mailers to ensure their e-mail arrives intact. | Ken Magill, Direct Magazine - Four ISPs Join Anti-Spam, E-Mail Delivery Program
Comcast, Cox Communications, Time Warner Cable's Road Runner and Verizon will support Goodmail Systems' CertifiedEmail program, which charges companies a quarter of a penny per message to ensure that their e-mails bypass spam filters and reach their destination. Nonprofit organizations are offered an 80 percent discount on that fee. Spammers often create spoof e-mails that look exactly like messages from legitimate companies, making it difficult for ISP spam filters to distinguish between real and fake messages. To avoid inundating Internet users with spam, ISPs sometimes relegate all of these messages to spam folders. | Chloe Albanesius, eWeek Networking
May 2007
- Goodmail Launches Certifed Email System in the UK
The system provides advertisers with trusted-class privileges, provided they qualify to use the service. These include assured delivery of messages to consumers who expect to receive them, and automatic rendering of links and images on default. | Robin Langford, Net Imperative - Goodmail Expands E-Mail Certification for UK ESPs (Email Service Providers)
With this expansion, commercial and nonprofit senders with e-mail practices that meet Goodmail’s accreditation standards will be able to send CertifiedEmails into the United Kingdom consumer e-mail domains through supporting mailbox providers AOL and Yahoo. The e-mail service providers that have signed up to offer CertifiedEmail mailing capability include Acxiom Digital, CheetahMail, Communicator Corp., dotMailer, e-Dialog, Emailreaction, Emailvision, Emailbureau, Lyris, MailAgent, Neolane, Responsys, Spinnakerpro.com, Silverpop and TMNMedia. | Dianna Dilworth, DMNews - Red Cross raises awareness with certified e-mail service
Nonprofit giant American Red Cross has seen a 20 percent increase in click-through rates since it began using e-mail marketing services firm Goodmail’s CertifiedEmail. “Disaster images are attention-grabbers for our constituents, and with Goodmail the images are rendering automatically,” said Kimberley Reckner, lead technical liaison for online fundraising at the American Red Cross, Washington. “We also have had a number of phishing attacks in which spammers send out e-mails that look like ours, especially during disasters." | Dianna Dilworth, DMNews
- AOL and Yahoo! adfopt Goodmail CertifiedEmail delivery service
AOL, BT and Yahoo! have become the first ISPs to sign-up to the UK launch of certified email delivery service Goodmail. Goodmail provides brands with the ability to pay for certified, permission-based emails. This ensures marketing emails bypass spam filters. A Goodmail icon will be displayed next to these certified emails in the recipient's inbox. | Will Cooper,New Media Age
- Service to certify emails
Trusted email specialist Goodmail Systems launched its flagship services in Europe last week, aimed at businesses worried about their mails being wrongly branded as spam or their customers being phished by fraudulent messages... | Phil Muncaster, ITWeek
- Goodmail launches certified email system in UK
The service, available in North America since May 2006, aims to provide a ‘premium class’ of commercial email that assures recipients of a message's authenticity and a sender's legitimacy. CertifiedEmail is presented to email users with a blue-ribbon envelope icon indicating trusted status.| Netimperative
- CertifiedEmail launches in UK
Goodmail Systems is launching its CertifiedEmail service in the UK and has completed reseller agreements for the trusted-class email service with 15 leading email service providers (ESPs). CertifiedEmail is Goodmail's system for enabling a premium class of trusted email that assures consumer recipients of a message's authenticity and a sender's legitimacy, while providing qualifying commercial and non-profit senders with trusted-class privileges These include assured delivery of messages to consumers who expect to receive them, and automatic rendering of links and images on default | MarketingServicesTalk
April 2007
- Three Hot New Trends in E-mail: In-box Icons Increase Open and Response Rates
With so much e-mail in everyone's inboxes, people can sometimes accidentally miss or delete an important message. Worse, some marketers' (like eBay's and Bank of America's ) message validity is questioned because of ongoing phishing (define) scams. One of the most effective trends to address these issues is to add an icon to the sender address or subject line. | Jeanniey Mullen, The ClickZ Network - Microsoft: Bolstering Legitimacy in Next Generation E-Mail
In the forthcoming version Microsoft Outlook client, the software giant will introduce Microsoft SmartScreen, a new e-mail postmarking built-in technology that will be able to screen outgoing messages that individual users send. If content that may trigger anti-spam heuristics is detected, Outlook will then perform a computation that may take a few seconds of computer time to create a postmark on this message. This isn’t an anti-spam technology per se. It is an anti-false positive technology: when the anti-spam technologies on the edge of incoming domains see this postmark -- assuming they incorporated support for this new Microsoft technology -- they can then use the existence of this postmark as an indication that the message probably isn’t spam after all. The presence of the postmark will have some weight in offsetting the spaminess score assigned by the anti-spam filter based on content alone. Therefore, the technology should reduce the chance of a legitimate end user message being filtered out by spam filters due to content. | David Atlas, VP of Marketing of Goodmail Systems, contributing to DM News - Goodmail Systems Selected As Red Herring 100 Finalist
Provider of CertifiedEmail System for Marking Legitimate Email Recognized
March 2007
- When they Say You Are a Spammer
Blacklisting is an annoyance for big companies, but one that a dedicated technology staff can eventually remedy. For many smaller businesses, on the other hand, having messages blocked or shuttled into a spam folder by an Internet service provider or e-mail administrator can mean lost revenue. | Karen Bannan, New York Times
February 2007
- Imagine
Imagine a world where everyone receives the email marketing messages that they want — no more and no less. Spammers are a thing of the past, and anti-email vigilantes are no more. You’ll receive offers and information from companies that perhaps you haven’t heard of — but the offers are for things you’re really interested in, and are passed on by people whom you trust.What would email marketing look like in such a world? In a word: like magic. We already know that email is a powerful direct-response medium. We know that while people hate spam, they do like the email messages that they want and that speak to them. We know that email has the highest ROI of any direct-response medium, traditional or interactive. And we know, at least according to the data coming out from companies like Goodmail, that when people trust the source of an email, they are much more likely to open the email, respond, and convert. | Bill McCloskey, Email Insider - More Graphics Trouble: Yahoo! Mail Beta Blocks Images
In a move that will further hamper marketers’ ability to get their e-mail delivered with images intact, Yahoo! has begun blocking them by default in its Yahoo! Mail beta program. The decision makes the Web portal the latest in a series of major e-mail inbox providers to turn its default setting for external images to “off.” | Ken Magill, Direct Magazine
January 2007
- Security Watch: Free the Norwich
Someday authorization systems like Goodmail will make e-mail trustworthy... | Larry Seltzer, PCMagazine - Goodmail Near Unveiling Proof-of-Delivery Product
Goodmail Systems’ plans for 2007 include a new proof-of-delivery product and a marketing push aimed at educating consumers about Certified Email | Ken Magill, Direct Magazine - Authentication sets stage for reputation as spam increases
AOL and Goodmail successfully tested CertifiedMail, compelling senders to follow best practices to avoid having their e-mail relegated to the junk folder.Industry adoption of e-mail authentication set the stage for Internet service providers to begin focusing on reputation in 2006. | Dianna Dilworth, DM News
